Senior Vice President, Global Measurement & Reporting Lead; Media Advertising

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.” – Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future‑proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end‑to‑end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

The Senior Vice President, Global Measurement & Reporting Lead is responsible for driving Global/US reporting roadmap to address current and future reporting needs, implementation of global reporting solution, and operationalizing the measurement framework.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of media. The candidate must have a proven track record of leading the implementation of reporting dashboards across global brands.

Successful candidates will be multi‑dimensional who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team.

They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results.

• Own all management of global reporting dashboard including acting as main POC across markets and main escalation POC
• Global reporting network management
• Build strong relationships with internal stakeholders and groups
• Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer‑driven analytics in media / marketing investment planning
• Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualization to showcase media performance through the use of Power
  
  BI, Datorama or Tableau
• Lead teams to perform regular quality assurance/quality control checks on…