Paid Search Associate

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At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission:
For the People.

Summary

Morgan & Morgan, P.A. is the largest plaintiff’s law firm and legal media buyer in the country with aspirations to have offices in every state - currently over 1,000 attorneys and 4,000 employees, and over 35 years in the industry.

Our Brooklyn office, situated inside a renovated industrial loft, is the marketing backbone of the company. We operate like a startup – flexibility and self accountability is in our DNA. Our team members have the opportunity to innovate and solve problems their way; but reinforced by the strength and resources of an established enterprise. The role is expected to sit in office Monday-Thursday, with Fridays remote.

Who we want:

This role sits on our Performance Marketing team within the Marketing Strategy group;
The primary channel this role will be responsible for is Paid Search. Ideal candidate is an independent thinker capable of challenging assumptions and being a proactive advocate for areas of responsibility. In addition to playing a key support role, you will directly own multiple important items, including Microsoft Bing as well as Google Local Services Ads, managing these as an accountable, thoughtful owner.

This Sr. Associate, Search responsibilities include work on pacing management, creative adjustments, campaign expansions & optimizations, and more. They also function as primary POC for both Google and Bing.

This is a highly visible role, so attention to detail and proactivity are critical. Paid Search marketing is the core focus, including adjacent ad products in the Google ecosystem and beyond (such as Performance Max). There will be opportunities to develop knowledge of other areas of digital including paid social and programmatic/display etc. Training will be provided as needed to tackle complex marketing, media, and technology challenges.

A successful candidate is: naturally curious, passionate in pursuing excellence, humble enough to ask questions and capable of out of the box thinking + creative problem solving. You must be comfortable operating as an owner across multiple critical areas.

This role reports into the Senior Manager of Search and will provide support to other teams including marketing managers, launching & optimizing various campaigns on their behalf.

• 3+ years of experience in paid search media marketing
• Demonstrated track record of direct response success (set up, tracking, execution, optimization, and reporting)
• A bachelor’s degree from an accredited university
• Basic financial acumen & understanding of calculating risk/return on business decisions
• Strong analytical, organizational, and communication skills (oral and written)
• Solid understanding of Microsoft Excel / Google Sheets & relevant media math
• Ability to connect dots and foresee implications
• Project management skills to see projects to completion seamlessly
• Adaptability, and strong EQ
• Ability to navigate in the gray

Nice to Have

• Deep experience or knowledge of one or more non-Search digital channels
• Double Click / DV360 Experience
• Knowledge and ability to build own data reports
• Familiarity with Salesforce
• Exposure to the legal industry or technology usage in law firms

Salary Range: $70,000 USD - $80,000 USD

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and…