Manager, Digital & Social

ESSENTIAL JOB FUNCTIONS

The Manager, Digital & Social will be responsible for the following duties:

• Produce, publish, and manage content across GMHC’s social media platforms (Tik Tok, Instagram, Facebook, Linked In, X, You Tube, and emerging channels)
• Capture and edit short-form video, create social graphics (Canva/Adobe Express), and write platform-specific copy
• Provide on-site coverage of events, programs, and campaigns
• Maintain consistent posting to maximize audience engagement and growth

• Assist in the setup, monitoring, and reporting of paid digital campaigns (Meta, Google Ads, You Tube, etc.)
• Support the Director, Digital & Social in trafficking and QA’ing creative assets for paid campaigns.
• Coordinate timelines and deliverables with external vendors or media partners
• Track ad performance and surface weekly optimization recommendations (budget pacing, creative performance, etc.)
• Learn and apply basic targeting and audience segmentation principles
• Maintain documentation of campaign performance and ad spending

• Ensure all content reflects GMHC’s brand voice, tone, and accessibility standards
• Apply stigma-free, people-first language in all messaging
• Uphold cohesive digital storytelling across channels

• Partner with the Communications & Branding team to align digital activity with larger campaigns
• Collaborate with Development, Programs, and Policy teams to amplify fundraising, advocacy, and service priorities
• Support cross-departmental digital requests and provide best-practice guidance

• Maintain and update the digital content calendar
• Execute social media campaigns highlighting GMHC’s programs, advocacy, and events
• Develop simple digital toolkits and templates for staff and partners

• Monitor and respond to comments, DMs, and mentions in a timely, mission-aligned way
• Build relationships with influencers, creators, and peer organizations for digital amplification
• Support rapid-response posting and social listening during advocacy or crisis moments

• Track and report weekly KPIs across organic and paid digital channels using Sprout Social, Google Analytics, Met Ads Manager, and similar tools
• Test content formats, share insights, and recommend optimizations.
• Provide monthly dashboards and recommendations to the Director/Managing Director

• Supervise interns or contractors, providing feedback and guidance
• Manage multiple projects concurrently while maintaining high quality and meeting deadlines
• Coordinate asset creation and approvals with Creative Services

• Stay current on social media trends, algorithms, and platform updates
• Surface new creative opportunities for engagement and storytelling

• Deliver routine reports on engagement, reach, and conversion
• Recommend refinements to content cadence and strategy based on data

• 3–5 years of professional experience managing social and digital content
• Familiarity with (or interest in learning) paid digital media platforms such as Meta Ads Manager, Google Ads, and You Tube Campaign Manager
• Basic understanding of ad formats, audience targeting, and performance metrics
• Demonstrated experience in short-form video, graphics, and copywriting for multiple platforms
• Strong organizational and project management skills; ability to juggle multiple priorities
• Excellent writing and communication skills across platforms
• Commitment to inclusive, stigma-free, and people-first communication

• Bachelor’s degree in communications, marketing, or a related field is preferred or equivalent professional experience

Applicants must demonstrate an intermediate to high level of proficiency in:

• Word:
  Skilled in drafting reports, campaign briefs, and web copy
• Excel:
  Proficient in data entry, spreadsheet management, and creating visual data representations.
• PowerPoint:
  E…