Paid Social Media Strategist

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity.

With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

Sia Experience is the full‑service creative agency within Sia. In the SiaX‑Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry‑leading knowledge to deliver impactful, growth‑focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

SiaX is looking for a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role goes beyond channel execution — it requires critical thinking, proactive problem‑solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.

• Strategic Growth Partner
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  Own the strategy for paid media campaigns across search, social, and app channels, ensuring alignment with client business objectives across regions and lines of business.
• Performance Drive
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  Lead paid social growth campaigns across Meta, Tik Tok, Linked In, Reddit, Pinterest, and emerging platforms — optimizing toward CPA, ROAS, ROI, and acquisition KPIs.
• Automation Architect
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  Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs, Smartly, and custom‑built solutions.
• Proactive Innovator
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  Continuously identify opportunities to design and run A/B tests, expand campaigns beyond maintenance mode, and unlock new efficiencies and growth levers.
• Cross‑Functional Collaborator
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  Work with creative, analytics, and account teams to integrate paid media seamlessly into broader campaigns and client strategies.
• Analytical Storyteller
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  Translate performance data into actionable insights, explaining not just what happened but why — and how we can do more, better.

• Campaigns consistently meet or exceed performance benchmarks across channels, including app‑based performance marketing environments.
• Multi‑million dollar paid social budgets are paced accurately, optimized effectively, and connected to business outcomes.
• Reporting provides clear insights, actionable recommendations, and a forward‑looking roadmap for growth.
• Automation and optimization frameworks improve efficiency and scalability, enabling stronger client outcomes with fewer manual touchpoints.
• Clients and internal teams view you as a trusted strategist — someone who brings proactive, innovative solutions to both immediate and long‑term challenges.
• Campaign roadmaps demonstrate ongoing learning, iteration, and curiosity that keep SiaX and our clients ahead of platform shifts and industry trends.

• 4–6+ years managing paid social campaigns across major platforms (Meta, Tik Tok, Linked In, Pinterest, Reddit) with proven success driving acquisition and ROI.
• Strong grasp of full‑funnel performance marketing and how paid media impacts business growth.
• Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, Tik Tok Ads Manager, Linked In Campaign Manager).
• Data‑driven mindset with experience running A/B tests, analyzing…