Senior Associate, Designer

Location Designation

Hybrid - 3 days per week

• Full-time
• New York, NY
• Hybrid | Onsite 3x/week (Tues-Thurs)
• Experience and Digital Marketing

As an award-winning Fortune 100 Company, diversity and humanity are deeply rooted values in our company culture. We are vocal advocates for a supportive and inclusive work culture that inspires employees to do meaningful, life-changing work. We believe there is a wealth of knowledge we can learn from one another, and that together we can enact real-world change.

When you join New York Life, you value career development, collaboration, innovation, and inclusiveness. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. If you are ready to channel your creativity and strategic insight into an environment that values impact, we welcome you to our team.

Lead design concepting and detailed design handoff to development

• Lead experience and interface design for a conversational AI tool, including chatbot UI patterns, conversation flows, and response structure.
• Drive consistency and quality across the portfolio by leveraging and evolving shared design systems, patterns, and standards.
• Own information architecture and conversation mapping for the chatbot (intents, topics, follow-ups, fallback states, escalation paths).
• Design and iterate feedback mechanisms to support continuous improvement.
• Design end-to-end flows for digital products.
• Translate validated concepts into detailed, production-ready design specifications, including component-level documentation, edge cases, and responsive behaviors.
• Support UAT, pilot enhancements, and creation of design documentation for development handoff.

Work directly on our AI-powered digital product ecosystem

• Your role will focus on an AI-powered toolkit to help NYL agents and staff quickly access guidance on suitable sales practices and reduce friction in the new business process.

• Collaborate with product, engineering, compliance, and SMEs to ensure solutions are usable, feasible, and compliant.

• Ensure each experience is usable, engaging, and aligned to the broader product strategy.
• Perform end-to-end design research and discovery activities to inform experience strategy, content, and UX decisions across both our financial education platform and
• Understand the impact of design across products, using insights to iterate and inform experience improvements.

• Partner with cross functional team for delivery:
  Collaborate with design leadership, product owners, engineering, and implementation teams, driving alignment and decision-making across a large-scale, multi-year implementation and in-year MVP delivery.
• Contribute to co-creation and workshops:
  Participate in working sessions to define and ideate, align stakeholders, and enable confident decisions.
• Partner with design leadership:
  Collaborate with design, product, and business leadership across NYL to shape project direction and advocate for a cohesive, experience-led vision across teams.

• Portfolio - Please include a portfolio or case studies as a document or link with your resume when applying, including any passwords. Do not use Drop box or other file sharing solutions, we cannot access them.
• Expert understanding of human-centered design principles, interaction design, visual design, and user experience.
• A bachelor’s in a relevant field such as Design, Interaction Design, Communication Design or a related discipline. Equivalent practical experience will also be considered.

Your design experience

• At least 5 years in digital experience design, including a track record of shipping high quality digital designs for consumers and a range of digital product types (e.g., responsive web, apps, portals, etc.).
• Experience with conversational design and emerging AI design patterns.
• Experience with designing for in a fast-paced, deadline-driven environment.
• Understanding of UX principles for responsive web and enterprise tools.

Your technical abilities include

• A track record of shipping digital…