Vice President, Data & Platform Solutions

Overview

The Data & Platform Solutions (DPS) team is a group of experts dedicated to enabling better marketing decisions through data, technology, and advanced audience strategies. We apply deep platform knowledge, data governance rigor, and activation expertise to help clients maximize the impact of their audience data and technology investments.

The VP, Data & Platform Solutions is a strategic leader responsible for shaping and overseeing the audience strategy, data governance framework, and platform ecosystem that power data-driven media for the Lilly business. This highly motivated, detail-oriented individual leads the development of compliant audience strategies, designs processes for how data flows through the tech stack, and ensures the seamless execution of the client’s data investments.

The ideal candidate is a curious problem solver, a confident partner to legal and privacy stakeholders, and a cross-functional leader who excels at turning complex data challenges into clear, actionable solutions.

• Strategic Leadership & Client Impact:
  Lead creation of comprehensive, compliant data strategies tailored to the needs and regulatory considerations of pharmaceutical and healthcare-related marketing.
• Strategic Leadership & Client Impact:
  Serve as a key advisor to client stakeholders (marketing, analytics, legal, privacy, and compliance) by translating complex data concepts into actionable decisions.
• Strategic Leadership & Client Impact:
  Design innovative approaches to audience activation, including advanced segmentation, identity resolution, and personalization within strict regulatory and privacy constraints.
• Strategic Leadership & Client Impact:
  Align data strategy with media investment decisions, ensuring platform capabilities are fully leveraged to improve performance and measurement.
• Strategic Leadership & Client Impact:
  Partner with investment, analytics, and strategy teams to integrate insights and operationalize data-driven planning and optimization.
• Privacy, Compliance & Governance:
  Own the development and enforcement of data governance frameworks specific to pharmaceutical marketing, including adherence to state-level health privacy laws, CCPA/CPRA and evolving U.S. health data legislation.
• Privacy, Compliance & Governance:
  Serve as the primary liaison to legal, privacy, and compliance teams—both internal and client-side—to ensure audience usage, data partnerships, and platform workflows meet regulatory expectations.
• Privacy, Compliance & Governance:
  Oversee processes for consent management, data retention, permissible audience creation, and compliant data activation.
• Privacy, Compliance & Governance:
  Monitor emerging health data laws and guide teams and clients on their business implications.
• Clean Room & Technology Ecosystem Leadership:
  Establish standards for how data enters, exits, and is manipulated within clean rooms, ensuring both compliance and analytical rigor.
• Clean Room & Technology Ecosystem Leadership:
  Architect scalable, repeatable processes for audience creation, data onboarding, data hygiene, and measurement methodologies across platforms.
• Process & Team Leadership:
  Manage a large, diverse data strategy organization, with responsibility for workflow design, prioritization models, stakeholder alignment, and operational excellence.
• Process & Team Leadership:
  Create and optimize end-to-end processes for intake, analysis, audience building, QA, activation, and reporting.
• Process & Team Leadership:
  Mentor and develop a team of data strategists and specialists, fostering a culture of innovation, accountability, and constant improvement.
• Process & Team Leadership:
  Build strong partnerships with media, analytics, investment, strategy, engineering, and client teams, ensuring seamless cross-functional collaboration.

• B.A./B.S. degree, preferably in Marketing, Advertising, Data Science, Analytics, or a related field.
• 10+ years of experience in digital media, ad technology, analytics, data strategy, or related fields.
• Demonstrated experience in privacy-first marketing, including state-level health privacy laws, CCPA/CPRA and experience partnering with legal/privacy…