Senior Product Manager, Editorial Systems & Tools

Location: New York

** Coin Desk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, Coin Desk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context.

Coin Desk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. Coin Desk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on Coin Desk media and events, please visit  and for breaking headlines, data and indices visit
**** In November 2023, Coin Desk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit  . Coin Desk operates as an independent subsidiary with an editorial committee to protect journalistic independence.
***
* Reports to:

** Director, Product Management, Coin Desk
** Position Overview
** Coin Desk, a Bullish company, is the leading global media, events, and information services company for the digital asset economy. We are seeking a Senior Product Manager, Editorial Systems & Tooling to serve as the chief advocate for our most critical internal user base: our  this role, you will own the roadmap for our content management system (Sanity) and the suite of tools used to publish our award-winning journalism.

This is a high-visibility role that sits at the intersection of technology and storytelling. You will move between technical optimization, ensuring our headless CMS is stable and scalable, and future-forward innovation, leading the charge on how we leverage AI (LLMs) to make our editors faster, sharper, and more efficient.

You will not just be building features; you will be evolving the culture of a newsroom, partnering closely with editorial leadership to implement workflows that blend journalistic integrity with cutting-edge efficiency.
**** Responsibilities:
**** CMS Strategy & Stewardship
* Serve as the product owner for the Sanity CMS. Define and execute a roadmap that balances immediate stability/optimization needs with long-term architectural improvements.
* Audit the "life of a story" from pitch to publish. Identify friction points in the editorial workflow and solve them through schema updates, UI improvements or automation.
* Act as the bridge between the newsroom and engineering. Translate complex editorial needs into clear technical requirements and conversely, explain technical constraints to non-technical stakeholders.
* Treat the CMS as a core platform product; ensure the content schema and API responses are structured to support the dynamic needs of the consumer-facing product teams building the Coin Desk website and mobile app.
* Own the strategy for content syndication, managing the development and maintenance of RSS/MRSS feeds to ensure seamless delivery to third-party partners and compliance with commercial distribution agreements.
* Manage the roadmap for language translations and localization, ensuring our CMS can seamlessly support Coin Desk’s international expansion and multi-language publishing.

AI & Innovation Leadership
* Spearhead the integration of LLMs into the editorial workflow. Identify high-leverage opportunities for AI assistance, such as auto-tagging, language translation, headline ideation, image selection, summarization, copy-editing support and deeper topic/idea generation.
* Get hands-on with AI tools to prototype solutions before they go to engineering. Champion a "human-in-the-loop" approach where AI empowers editors.

Change Management & Newsroom Partnership
* Embed yourself with the newsroom. Attend editorial meetings and standups to deeply understand the pressures of a breaking news environment.
* You won’t just ship features; you will ensure they are used. Lead training sessions, create documentation, and manage the "people side" of rolling out new tools to ensure high adoption rates.
* Champion a…