Ad Ops Specialist | Points Guy

This role requires a hybrid schedule and will be based in our New York City Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

At The Points Guy, we’re redefining how travelers engage with brands through premium content and strategic partnerships. The Ad Operations team plays a pivotal role in ensuring that campaigns deliver meaningful impact for advertisers while enhancing the user experience for our audience.

This is a dynamic, cross-functional role that rewards technical skill, strategic thinking, and ownership — ideal for someone who thrives on precision, collaboration, and problem-solving.

The Ad Operations Specialist will be responsible for the end-to-end execution, QA, and optimization of sponsored campaigns across The Points Guy (TPG) digital ecosystem. This role bridges technical implementation and strategic account support — ensuring that all sponsored placements run flawlessly, meet client objectives, and adhere to TPG’s high standards of quality and performance.

You’ll manage key strategic accounts with limited oversight, acting as the tactical expert who ensures successful campaign delivery and proactive problem-solving across multiple teams and platforms.

• Manage and execute digital advertising campaigns across several partnership teams with minimal supervision.
• Handle the full campaign lifecycle — from setup and QA to post-launch validation and pacing management.
• Own launches and removals of sponsored tactics, including:
  • Persisting Banners, Exit Modals, Audience-Based Widgets, Inline Widgets
  • Featured Card Placements, Top Offers Widget Placements
  • Right Rail and Leader board Displays
  • Quick links, Sponsored Category Page Boosts
  • Custom Sponsored Hub Pages and TPG App Placements
  • Paid Social ads associated with partnership campaigns
• Ensure that all ad placements go live accurately, on time, and are removed per campaign end dates.
• Troubleshoot issues related to delivery, pacing, and creative rendering, escalating when necessary.

• Lead all pre- and post-launch QA processes to ensure functionality, tracking accuracy, and campaign compliance.
• Own the implementation and verification of impression tags and other third-party tracking across sponsored placements.
• Partner with internal stakeholders to resolve tag or tracking discrepancies and maintain reporting accuracy.

• Work proactively with internal teams (Partnerships, Account Management, Product, and Tech) to ensure campaigns are flawlessly executed and optimized.
• Provide input on client requests, balancing business needs, legal obligations, and technical constraints.
• Participate in client meetings and partner events as needed to represent the Ad Ops function and strengthen relationships.
• Support Partnerships with campaign orders, billing reconciliation, and revenue recognition at month-end.

• Monitor campaign pacing, performance, and delivery, identifying risks or under-performance early.
• Consolidate and reconcile campaign reporting at the end of each month to support client billing and internal revenue tracking.
• Share insights around revenue at risk and KPI trends with actionable ideas for optimization.

• Serve as a go-to resource for tactical execution guidance and best practices within the Ad Ops team.
• Apply past knowledge of campaign setups and special requests to inform current and future campaign decisions.
• Support onboarding and mentorship of new hires by sharing workflow expertise and prioritization strategies.
• Provide feedback in ad development and product meetings, advising on trafficking logistics and potential execution risks.

• 2–4 years of experience in Ad Operations, Campaign Management, or Digital Advertising.
• Strong attention to detail, organization, and ability to manage multiple campaigns simultaneously under tight deadlines.
• Thorough understanding of digital media benchmarks, ad trafficking workflows, and QA processes.
• Proficiency with ad serving and tracking platforms (e.g., Google Ad Manager, Campaign Manager…