Monetization Manager

Stagwell Media Platform is seeking a Monetization Manager to own and optimize revenue generation across our digital platforms. This role will be responsible for day-to-day monetization performance while also helping shape longer-term monetization strategy across programmatic advertising and emerging revenue opportunities.

This is a highly cross-functional role, working closely with editorial leadership, ad operations, technology partners, and the publisher team. The ideal candidate is both analytical and scrappy — comfortable digging into yield, pacing, and auctions, while also thinking strategically about new revenue streams and operational improvements.

What You’ll Do

Programmatic & Ad Revenue Optimization

• Own day-to-day monetization performance across display (and video, where applicable), with a focus on yield, fill, pricing, and revenue pacing.
• Monitor inventory utilization and identify opportunities to improve yield through floor pricing, demand mix, and inventory strategy.
• Partner with ad operations and ad tech teams to troubleshoot delivery issues and resolve revenue-impacting problems quickly.
• Manage contracts and relationships with SSPs, ad tech vendors, and monetization partners from onboarding through ongoing optimization.
• Evaluate new vendors, demand sources, and monetization technologies; make data-backed recommendations on testing and adoption.
• Stay current on programmatic marketplace trends and platform changes that impact publisher revenue.

Reporting & Insights

• Own revenue reporting and performance analysis across monetization channels.
• Develop clear, actionable insights that explain revenue trends, risks, and opportunities to internal stakeholders.
• Support forecasting, budgeting, and planning efforts with reliable data and analysis.

Cross-Functional Collaboration

• Work closely with editorial, product, and technology teams to ensure monetization strategies align with user experience and editorial integrity.
• Represent monetization priorities in cross-functional discussions and initiatives.
• Collaborate with the broader team to share best practices and drive network-wide improvements.

Strategic Growth Initiatives

• Contribute to longer-term monetization strategy, including experimentation with new ad formats, sponsor ships, newsletters, or other revenue models.
• Help document and standardize monetization processes to improve efficiency and scalability as the business grows.

What We’re Looking For

• 3–5 years of experience in digital media monetization, yield management, ad operations, or programmatic strategy.
• Strong understanding of programmatic advertising ecosystems, including SSPs, DSPs, auctions, and pricing mechanics.
• Hands-on experience with Prebid and Google Ad Manager (GAM); familiarity with analytics and reporting tools.
• Highly analytical, with strong Excel/Sheets skills and comfort working with performance data.
• Proven ability to manage vendors, troubleshoot issues, and execute with attention to detail.
• Excellent communication skills and the ability to explain complex monetization concepts to non-technical stakeholders.
• Self-starter mindset with the ability to operate independently in a fast-paced media environment.

Why This Role Is Interesting

• Ownership:
  You’ll have real influence over monetization strategy and outcomes, not just reporting on them.
• Visibility:
  Direct exposure to leadership and the opportunity to shape revenue decisions.
• Growth: A chance to help evolve monetization at a respected editorial brand with room to experiment and innovate.
• Impact:
  Your work directly supports high-quality journalism in an important and timely coverage area.