Senior Analyst, Audience Intelligence

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

The Audience Intelligence Senior Analyst will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and support audience activation efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional partners including agency teams, data science, media, and CRM teams across Publicis Groupe.

• Audience Strategy Development:
  Collaborate with the Senior Director and internal teams to develop data-driven audience strategies tailored to verticals such as health, auto, retail, and financial services.
• Audience Activation:
  Support new audience requests by ensuring segments are correctly built to specifications, properly delivered to activation platforms, and maintained through ongoing updates and refresh cycles.
• Collaboration with Data Science:
  Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into activatable audiences to support client objectives.
• Cross-Team
  
  Collaboration:
  
  Partner with agency teams across various rigors to ensure alignment of audience strategies with client objectives. Serve as a bridge between the Audience Intelligence team and partner agencies, delivering audience strategy mentorship and audience activation guidelines.
• Audience Measurement & Testing:
  Participate in testing audience optimizations, providing critical feedback to enhance performance.
• Audience Profiling/Insights:
  Analyze first-party and third-party data to help develop detailed audience profiles, uncover behavioral insights that guide marketing decisions and campaign activation.

• Bachelor’s degree in data Analytics, Marketing, or a related field.
• 3+ years of experience in data analysis, audience strategy, audience activation or marketing analytics.
• Proficiency in data analysis tools (Tableau, Excel, SQL, or similar) and familiarity with audience platforms like Epsilon, GWI or Experian.
• Strong understanding of digital marketing, audience activation, and audience development.
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets.
• Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.

Preferred

Skills:

• Familiarity with omni-channel marketing strategies (media, CRM, digital).
• Ability to work independently and in unfamiliar areas, navigating ambiguity with confidence.

About the Groupe:

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s second largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs:
Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.

Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients’ own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization. It breaks down the silos between Publicis Communications, Publicis Media, Publicis.

Sapient, and Publicis Health making them work seamlessly and efficiently to help…