GTM & Commercial Lead

Location: New York

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*** GTM & Commercial Lead - GenAI Products (SR-34739)
** Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence.

Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit  for more information about Fractal
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* Location:

** New York / New Jersey
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* Note:

** This position is not eligible for Immigration Sponsorship
* at this time.
*** Responsibilities:
*** Lead go-to-market strategy for Fractal’s new GenAI products from MVP launch through scale-up, focusing on customer acquisition and licensing revenue growth.
* Collaborate closely with Product, Engineering, and Customer Success teams to position the MVP with early design partners and strategic accounts.
* Develop and execute commercial models for SaaS subscription + usage-based licensing to meet or exceed quarterly and annual revenue targets.
* Lead, recruit, and develop a high-impact sales and GTM team to drive scalable market penetration and sustained ARR growth.
* Build multi-threaded relationships across client organizations — from Brand, R&D, and Supply-Chain leadership to CIO/CTO/CFO becoming a trusted advisor on how the product can accelerate concept-to-shelf timelines and improve in-market execution.
* Shape pipeline generation programs in partnership with Marketing, including vertical-specific campaigns, events, and analyst outreach.
* Drive contract negotiations, licensing agreements, and commercial terms in alignment with Fractal’s strategic and financial objectives.
* Conduct competitive and market analysis to refine positioning, pricing, and GTM tactics, ensuring differentiation in the CPG AI space.
* Manage pre-sales cycles, from discovery and solution mapping to pilot scoping and value proposition articulation.
* Establish sales playbooks for expansion once MVP traction is proven.
** Success Profile:
*** Proven track record of commercializing early-stage AI/SaaS products, ideally in the CPG or Retail technology ecosystem.
* Ability to translate complex AI capabilities into business outcomes and compelling commercial offers.
* Skilled at negotiating enterprise SaaS + usage licensing deals and managing complex stakeholder environments.
* Adept at running design-partner and pilot-to-scale motions with a focus on rapid learning and ARR growth.
* Comfortable working in fast-paced, ambiguous environments, balancing near-term revenue with long-term market creation.
* Strong storytelling and presentation skills, with the ability to engage both technical and business C-level executives.
* Highly collaborative with product and delivery teams while maintaining a hunter mindset for new business.
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* Qualifications and Skills:

*** 12+ years in enterprise technology sales, business development, or GTM leadership, with at least 5 years in AI, SaaS, or advanced analytics.
* Demonstrated success in driving customer acquisition and closing high-value…