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Paid Media Experimentation Specialist

Job in New York, New York County, New York, 10261, USA
Listing for: WorkGenius Group
Full Time position
Listed on 2026-02-16
Job specializations:
  • IT/Tech
    Data Analyst, Data Science Manager
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
Location: New York

Paid Media Experimentation Specialist Industry: Entertainment

Location:

New York, NY Duration: 9 months Responsibilities

  • Design and lead robust testing frameworks, including A/B, multivariate, geo-based, incrementality, and lift studies, to evaluate media tactics, creative, audience segments, and bidding strategies
  • Partner with channel managers across social, search, display, video, and programmatic to implement tests, ensure rigorous QA, and optimize tactics based on early performance signals
  • Analyze and synthesize test results into clear business narratives, translating statistical outcomes into actionable recommendations for budget allocation and campaign strategy
  • Own and maintain a prioritized testing roadmap focused on emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities
  • Collaborate with analytics, strategy, and planning teams to ensure experiment design aligns with business objectives and measurement frameworks
Requirements
  • 3+ years of experience in paid media, digital marketing, or growth experimentation (agency, in-house, or platform)
  • Bachelor’s degree or equivalent experience
  • Strong understanding of testing methodologies (incrementality, causal inference, geo-split), platform reporting (Meta, Google, Tik Tok, You Tube, DSPs), and analytics tools (GA, SQL, Excel/Sheets)
  • Strong analytical skills with comfort interpreting statistical significance, confidence intervals, and complex data sets
  • Excellent communication skills with the ability to translate technical concepts into executive-ready insights
Skills
  • Paid Media
  • Digital Marketing
  • A/B Testing
  • Statistical Analysis
  • Experimentation
  • Analytics Tools
  • Collaboration
  • Campaign Strategy
  • Data Analysis
  • Growth Experimentation

Hourly rate is commensurate with experience and is an estimated range provided by Work Genius.

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