Paid Media Experimentation Specialist

Paid Media Experimentation Specialist Industry: Entertainment

Location:

New York, NY Duration: 9 months Responsibilities

• Design and lead robust testing frameworks, including A/B, multivariate, geo-based, incrementality, and lift studies, to evaluate media tactics, creative, audience segments, and bidding strategies
• Partner with channel managers across social, search, display, video, and programmatic to implement tests, ensure rigorous QA, and optimize tactics based on early performance signals
• Analyze and synthesize test results into clear business narratives, translating statistical outcomes into actionable recommendations for budget allocation and campaign strategy
• Own and maintain a prioritized testing roadmap focused on emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities
• Collaborate with analytics, strategy, and planning teams to ensure experiment design aligns with business objectives and measurement frameworks

• 3+ years of experience in paid media, digital marketing, or growth experimentation (agency, in-house, or platform)
• Bachelor’s degree or equivalent experience
• Strong understanding of testing methodologies (incrementality, causal inference, geo-split), platform reporting (Meta, Google, Tik Tok, You Tube, DSPs), and analytics tools (GA, SQL, Excel/Sheets)
• Strong analytical skills with comfort interpreting statistical significance, confidence intervals, and complex data sets
• Excellent communication skills with the ability to translate technical concepts into executive-ready insights

• Paid Media
• Digital Marketing
• A/B Testing
• Statistical Analysis
• Experimentation
• Analytics Tools
• Collaboration
• Campaign Strategy
• Data Analysis
• Growth Experimentation

Hourly rate is commensurate with experience and is an estimated range provided by Work Genius.