Marketing Operations Lead

Overview

The Marketing Operations Lead is a strategic partner to Marketing, Sales, and Rev Ops, responsible for scaling Qodo’s go-to-market engine through systems, data, and AI-driven processes. Reporting to the Director of Marketing Operations, this role defines the operational strategy, owns the marketing tech stack, and ensures data, automation, and insights support predictable revenue growth.

• Own Hub Spot architecture including lifecycle strategy, lead scoring, routing, and automation governance
• Lead AI-driven initiatives for enrichment, segmentation, and operational efficiency
• Own Clay strategy and enrichment frameworks to support pipeline quality and targeting
• Oversee administration and integration of the marketing technology stack
• Define reporting standards and insights to guide funnel optimization and executive decision-making
• Partner with Marketing, Sales, and Rev Ops to improve MQL-to-deal conversion and execution

• 5+ years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
• Proven experience in fast-paced B2B startup environments
• Deep expertise in Hub Spot architecture, data models, and reporting
• Experience designing AI-powered workflows and agents and scalable enrichment strategies
• Strong technical skills: APIs, webhooks, scripting and automation platforms
• Strong cross-functional leadership and stakeholder management skills
• Strong analytical skills with the ability to drive decisions through data-backed insights
• Ability to translate business goals into systems, processes, and measurable outcomes
• Ability to operate independently while reporting into and partnering closely with senior leadership