Web Optimization Assistant Manager

We are GALLO

We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor 'Best Places to Work.' We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

At Gallo, we're passionate about creating digital experiences that delight consumers and drive results across our world-class portfolio of brands. We're seeking a dynamic leader to guide our web strategy and digital optimization efforts - someone who thrives at the intersection of creativity, technology, and data. In this role, you'll oversee site experience, content development, and SEO/AEO to enhance discoverability, engagement, and conversion.

You'll collaborate with Brand, Creative, CRM, Media, and Mar Tech teams to deliver integrated, personalized, and future-ready digital journeys.

You'll design and execute web optimization through A/B testing and personalization programs, ensuring every page connects meaningfully with consumers. From shaping new landing pages to refining high-traffic areas, your work will blend strategic vision with hands-on execution. Leveraging AI-powered insights, you'll guide enhancements that keep our digital presence ahead of the curve.

Your expertise in content and UX will help craft seamless, accessible, and brand-aligned experiences. You'll drive technical and content-led SEO strategies to capture both branded and non-branded search opportunities, ensuring our content resonates across evolving search platforms.

Data will be at the heart of your decisions - you'll analyze user behavior, report on performance, and translate insights into actionable improvements. Working closely with cross-functional partners, you'll ensure digital roadmaps are clear, aligned, and compliant with legal, privacy, and accessibility standards.

We welcome candidates who bring curiosity, collaboration, and a commitment to inclusivity. Whether it's optimizing site performance, exploring emerging technologies, or enhancing consumer journeys, you'll have the opportunity to make a meaningful impact in a role that blends innovation with operational excellence. Join us in shaping digital experiences that inspire, connect, and convert.

• Bachelor's degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or State issued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility.
• Experience working with content management systems (CMS) to manage and publish website content.
• Hands-on experience with website conversion rate optimization (CRO) strategies and tools.
• Proficiency with Word Press, Commerce7, and Salesforce Commerce Cloud (SFCC).
• Solid understanding of HTML and CSS for troubleshooting and enhancing web content.
• Strong proficiency in Google Analytics, heat-mapping platforms, SEO/AEO tools, and e-commerce performance reporting.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Bachelor's degree plus 5 years of web marketing and e-commerce growth experience reflecting increasing levels of responsibility.
• B2C e-commerce experience.
• Experience with content management systems (e.g., Word Press, Salesforce Systems - Commerce and/or Marketing Cloud) and comfort building pages and implementing UX elements.
• Strong understanding of SEO fundamentals (technical + content-led), keyword strategy, metadata, crawl indexing, schema, and competitive analysis.
• Familiarity with AI-powered search mechanics, LLM-driven insights, and AEO/GEO content strategies.
• Strong communication skills with the ability to articulate web strategy, optimization rationale, and test insights to technical and non-technical partner.
• Experience using analytics platforms such as GA4, heat-mapping tools (Hotjar, Contentsquare), and dashboarding tools for reporting and insight generation.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company…