Founding GTM​/Growth Lead

Location: New York City, NY - In Office
Schedule: Full-time
Salary: $110K - $150K + equity

Company:
Our client is a mission-driven healthcare startup redefining the future of mental health by building AI-powered tools that integrate seamlessly into clinical workflows. Focused on reducing burnout and improving outcomes, the company empowers therapists, psychologists, and psychiatrists with modern technology that automates documentation and administrative tasks—so clinicians can focus on care. Backed by leading investors and operating at the intersection of AI and healthcare, their team is passionate about building a category-defining product.

Description:
Our client is hiring a Founding GTM/Growth Lead to join as one of the first go-to-market hires and help define the companys growth engine. This is a rare opportunity to build a modern, PLG-driven motion from the ground up, working directly alongside the founding team. Ideal candidates bring either a product-led growth background from a breakout tech company or a highly analytical foundation from consulting or banking, combined with a curiosity for AI and digital health.

• Own and execute the companys early go-to-market strategy across channels
• Drive product-led growth (PLG) and top-of-funnel experimentation
• Help define and refine key elements of growth, including:
  • Ideal Customer Profile (ICP)
  • Messaging and positioning
  • Pricing models
  • Brand narrative and product identity
• Blend sales-led and usage-driven growth motions depending on customer segment and feedback loops
• Work cross-functionally with product, design, and engineering to ensure growth and product direction remain aligned
• Collaborate directly with founders in a fast-moving, iterative environment
• Analyze data to inform growth experiments, measure impact, and adapt tactics accordingly

• Independent therapists and small practice owners
• Psychologists and psychiatrists
• Experience with enterprise healthcare is a plus, but not required at this stage

• 3+ years of experience in a product-led growth role at a consumer or SaaS company
  • OR strong analytical background from management consulting, investment banking, or strategy
• Proven ability to work autonomously and build GTM functions from scratch
• Strong written and verbal communication skills
• Passion for health tech, mental healthcare, or clinical tools
• Ability to thrive in ambiguity and iterate quickly
  
  No need for formal healthcare regulatory or compliance background—though experience in health tech is a bonus

• Experience with AI-powered documentation tools or workflow automation
• Previous work in high-growth health tech startups (e.g., Grow Therapy, Headway, Fay, Charlie Health)
• Familiarity with sales, usage-based growth strategies, or clinician tooling