Senior Data Scientist

Responsibilities

• Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
• Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
• Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
• Pull, clean, and analyze large datasets to deliver audience strategy, segmentation, and revenue opportunity sizing
• Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
• Translate business requirements into technical audience definitions and partner with campaign managers on complex builds

• Extensive professional experience in marketing analytics, data engineering, data science, or a related analytics role
• Expert-level SQL skills, including complex queries, CTEs, window functions, query optimization, and working with large datasets
• Hands‑on experience with Salesforce Data Cloud or similar CDPs, including segment creation, Calculated Insights, and activation workflows
• Experience building audience signals and audience segments for marketing campaigns
• Proven experience partnering with Data Engineers to build and maintain data pipelines
• Strong experience with report automation, including scheduled reports, automated data refreshes, and self-service dashboards
• Proficiency in data visualization tools such as Tableau, Hive, or similar
• Advanced Google Sheets and Excel skills
• Basic Python skills for automation and API utilization
• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
• Experience with Salesforce Marketing Cloud and marketing automation workflows
• Familiarity with CRM data structures and account-level data models