Lead AI Product Manager

At Moxxi, we’re redefining performance marketing with cutting‑edge technology and a relentless focus on results. As a profitable, bootstrapped start‑up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data‑driven success.

Our entrepreneurial team brings proven experience from both global corporations and fast‑growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start‑up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.

We're hiring a Lead AI Product Manager to own vision, strategy, and execution for our AdTech and Media Tech applications, and to help drive the AI‑native workflows that power how we build and operate.

On the product side, you'll own our ad serving capabilities, audience and user journey management, data pipeline, AI‑powered automations and optimizations, and more. You'll partner daily with the CPO (line manager), CEO, Head of Engineering, and President, acting as the connective tissue between business goals and engineering execution.

On the process side, you'll play a meaningful role in evolving how the company works with AI. That means contributing to decisions about how operators interact with data through AI, how engineering workflows incorporate agentic tooling, and how the product development cycle itself continues to improve.

Your mandate is to unlock step‑function scale by anticipating business and consumer needs through data, deep understanding of our customers, and key business KPIs (e.g., LTV, ROAS), translating those learnings into leverageable platform capabilities. This is a hands‑on, individual contributor role with uncapped room for growth, built for a senior product thinker who combines technical depth with commercial intuition, data‑driven economics, and fluency in AI‑native product development.

Product Strategy and Delivery

• Define the north star for platform product strategy across user journey engineering, media management, ad serving, audience segmentation, modeling, analytics, identity, and AI‑driven optimization and automation. Socialize it through crisp narratives.
• Immerse yourself in data, user journeys, and operator workflows to surface high‑leverage features that multiply throughput, monetization, margin, or velocity.
• Own the roadmap. Prioritize ruthlessly, balancing new capabilities with scalability, reliability, compliance, and tech debt reduction.
• Craft strategy documents, product requirements, user stories, and acceptance criteria. Shepherd features through design, build, launch, and iteration, measuring ROI obsessively.
• Build models, design experiments, and leverage advanced SQL/BI tooling to quantify opportunity size, pricing, unit economics, and success metrics.

AI‑Native Product Development

• Use AI tools (Claude, Lovable, and similar) to prototype features, pressure‑test workflows, and validate product direction before engineering begins.
• Leverage AI throughout the product development lifecycle: drafting and refining specs, exploring edge cases, and accelerating iteration on requirements.
• Partner closely with engineering as they build using agentic coding workflows. Understand how specification quality, codebase conventions, and prompt patterns affect engineering throughput and output quality.
• Contribute to the evolution of AI‑native workflows across the organization: how operators access and analyze data, how engineering processes incorporate agentic tools, and how the product development cycle itself improves over time.

Partnership and Alignment

• Translate commercial outcomes into technical requirements, manage trade‑offs, and promote high‑quality delivery through close product‑engineering collaboration.
• Inspire and align leadership, growth, monetization, and legal teams. Champion…