ECommerce Initiatives Manager, NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: eCommerce Initiatives Manager, UGG NA

Reports to: Manager, eCommerce Experience, UGG NA

Location: United States (Remote) - CA or NY preferred

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin.

As the eCommerce Initiatives Manager for UGG North America, you’ll be at the forefront of driving innovation, operational excellence, and digital capability expansion for North America–specific initiatives. You’ll ensure alignment with global standards and occasionally participate in global programs. This role is perfect for a highly organized, detail-oriented project manager who thrives in cross-functional environments and has experience navigating the fast-paced, consumer-first world of digital commerce.

You’ll oversee projects supporting the evolution of  and North America–specific programs, ensuring flawless execution and alignment with business objectives.

We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Lead cross-functional collaboration with regional business partners and global stakeholders to implement new digital capabilities, including  and other strategic initiatives
• Guide product teams in applying Agile practices to consistently deliver features and enhancements aligned with business priorities
• Balance competing project constraints—scope, schedule, resources, risk, quality, and budget—to ensure on-time, high-quality delivery
• Ensure compliance with key project controls, governance, and reporting standards throughout project life cycles
• Drive North America–specific rollout and adoption of new technologies, processes, and site features that enhance the consumer experience
• Partner with technology teams and business stakeholders to ensure smooth implementation and uptake of regional features
• Monitor project dependencies and coordinate across teams to reduce risk and enable smooth execution
• Focus primarily on North America programs while maintaining visibility into global dependencies and requirements
• Generate, track, and analyze outcomes of major initiatives
• Provide insights, reporting, and recommendations to leadership to ensure initiatives deliver against KPIs and business objectives
• Take on additional projects and responsibilities as assigned by management

• Bachelor’s Degree in a related field preferred, or equivalent work experience
• 3+ years of experience working on an eCommerce or digital-focused team (required)
• 3–5+ years of project management experience in a cross-functional environment (preferred)
• Experience with both Scrum/Agile and Waterfall methodologies
• Preferred certifications (not required): PMP, Scrum Master, or Lean Six Sigma
• Strong leadership and organizational skills, with the ability to align cross-functional teams around shared goals
• Comprehensive understanding of direct-to-consumer (DTC) business systems, web platforms, and omnichannel technologies
• Proven ability to scope, budget, and report on complex digital projects
• Strong decision-making skills, even in fast-paced environments with limited information
• Excellent communication and relationship-building skills, able to engage stakeholders at all levels
• Creative yet tactical approach, with a focus on execution, follow-through, and continuous improvement
• Ability to anticipate, troubleshoot, and resolve project challenges proactively
• Enthusiasm for working in a growth-oriented, consumer-first brand environment

• Competitive Pay and Bonuses - We’ve created a…