Programmatic Specialist Freelancer

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be.

Opportunities like this don’t come around often—if you want in on the next level, this is it.

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia

Title:

Independent Contractor

Project

Title:

Programmatic Specialist-Freelancer

Project Length: 2/23/26-5/23/26 (evaluated for renewal quarterly)

Project

Hours:

up to 20 hrs

Location: New York, NY or Remote

The expected compensation for this contract is $70 to $80 per hour (fixed fee, net 30 payment schedule). The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

We are seeking an experienced Programmatic Specialist (Contractor) to support the execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This contractor will be stepping into a large, high-velocity account where programmatic needs shift fast and precision matters. Success in this engagement means you can quickly get your hands on the platforms, stabilize what’s in flight, and bring order, accuracy, and performance to campaigns already running n you’re hitting the mark, pacing is clean, deals are connected properly, tracking is airtight, optimizations are thoughtful and data-driven, and the team can rely on you to keep a complex programmatic engine running without missing a beat.

Campaign Execution & Optimization

• Independently set up, manage, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and Amazon DSP.
• Apply full-funnel optimization strategies across awareness, consideration, and conversion objectives.
• Monitor pacing, delivery, and performance to ensure alignment with client budgets, flight dates, and KPIs.

Programmatic Buying & Ad Operations

• Execute and troubleshoot Programmatic Guaranteed (PG), PMP, open auction, and private auction buys.
• Manage deal IDs including creation, trafficking, validation, and DSP connectivity.
• Handle ad trafficking requirements including tag creation, QA, and coordination with Ad Ops for asset readiness and measurement setup.

Creative Collaboration & Testing

• Partner with creative teams to plan and execute A/B and multivariate tests, including dynamic creative optimization.
• Provide quantitative feedback and insights to inform creative iteration and future strategy.
• Ensure all trafficking and technical requirements are met for dynamic and personalized creative executions.

Reporting & Technical Analysis

• Use CM360 for reporting validation, attribution insights, and campaign analysis.
• Analyze large datasets in Excel or visualization tools (Tableau, Power BI) to develop performance insights and optimization recommendations.
• Troubleshoot tracking discrepancies, creative issues, and tag-related errors.

• 1–3 years of hands‑on experience managing and optimizing…