Manager, Analytics

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

The Analytics Manager - Media is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media.

The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered. Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem-solving skills and are able to communicate these succinctly to a broad client and media stakeholder audience.

• Work with Associate Director to design and execute analytical plans to improve the effectiveness of communications programs.
• Perform hands‑on analysis in support of results, including development of conclusions and implications.
• Supervise and mentor Analysts.
• Teach Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
• Develop and maintain SQL‑based reporting system.
• Understand dashboards and apply MMM findings, statistical testing to media planning.
• Partner with external analytical stakeholders daily to plan, execute, and analyze projects.
• Support agency new‑business process as directed.

• 3‑5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, consulting, or pharmaceutical firm.
• Working knowledge of databases and SQL a must. Knowledge of web measurement technologies:
• Ad serving platforms (e.g. DART), Website analytics software (e.g. Adobe Site Catalyst, Google Analytics),
• Data visualization skills desirable (e.g. Tableau, Omniscope).
• Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing).
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations.
• Experience analyzing large data sets.
• Strong presentation skills.
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience.

Our Publicis Groupe motto “Viva LaDifférence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $88,540 - $141,687…