Senior Product Manager, Identity & Marketplace; NY

About Us

Permutive is the data collaboration platform that powers the advertising ecosystem.

We exist to build an advertising ecosystem that respects and adapts to consumers’ choices around their privacy, and in doing so unlocks enormous uplifts in scale and outcomes for publishers and advertisers alike.

Trusted by 60% of Enterprise Media Companies across the US, EMEA, and LATAM, we work with leaders such as News Corp, Warner Bros Discovery, Hearst, Conde Nast, dmg media, Buzz Feed, and The Guardian. Our technology enables them to drive >$1B in advertising spend across hundreds of millions of users without compromising user privacy.

Permutive works with many of the largest Advertisers, enabling them to collaborate with Publishers to triple their audience reach and drive a doubling in incremental sales, including with advertisers such as Sky, Dentsu and Apple.

We leverage patented edge technology, AI and cloud collaboration to safely process data where it is, and our platform combines privacy-safe DMP, data clean room, and curation capabilities to unlock unmatched scale and precision for publishers, advertisers, agencies, and retail media networks.

• Achieve Better Outcomes: Leverage our unique position in the ad tech ecosystem to access broader audiences and improve outcomes.

• Boost Sales Significantly: Capitalize on 100% addressability to connect with the 70% of audiences beyond traditional cookies.

• Transform Collaboration Efficiency: Move from lengthy processes to seamless collaboration in minutes.

Join us as a key player in shaping the future of Permutive, backed by leading investors like Softbank and EQT Ventures and recognised as a YCombinator Top 150 company.

As the ad tech industry faces its biggest challenge yet with the collapse in addressability, advertisers are struggling to reach their target audience at scale in the Open Web with some shifting their spend to Walled Gardens. We see a huge opportunity for premium publishers and broadcasters to redirect that budget towards their audiences by replacing the deprecating targeting currency in the ecosystem (cookies and IDs) with their own signals (behavioural, lifestyle, demographic, contextual;

deterministic and modelled).

Our data infrastructure and platform underpins the ad business of 150 of the biggest publishers and broadcasters in the world and our edge technology allows publishers to reach 100% addressability, even in environments that block cookies by default. Market-leading advertisers are leveraging our data collaboration capabilities across this premium supply to transform their performance in the Open Web by targeting publisher signals: double their reach, double their sales, halve their cost per acquisition.

In that context, Permutive is hiring a Senior Product Manager to own our Identity & Marketplace products and capabilities. The Identity & Marketplace team owns a critical layer of our product:
Identity is the connective tissue that enables data collaboration between our publishers/broadcasters and ecosystem participants. And our marketplace is one of the applications of data collaboration: we relaunched the product earlier in the year with Ocado and have more exciting retailers and data partners in the pipeline.

• Developing empathy with the end user through customer interviews and beta programs

• Iterate on our existing solution to increase adoption and the value our customers derive from the product

• Refining our long term vision for the product

Beyond core product management responsibilities — refining the vision, managing the product throughout its lifecycle, and partnering closely with engineering — the role requires very strong adtech industry knowledge.

• Delivery
  :
  Product delivery against timelines for each stage of the product lifecycle

• Adoption & Usage: Adoption and usage of Identity & Marketplace capabilities by publishers and broadcasters specifically

Value
:
The value of the product will be measured in volume of impressions that targeted against marketplace and “connected” data