CRM Manager

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

amika is looking for a passionate and strategic CRM Manager to deepen customer relationships and fuel long-term growth across our DTC business. This role will lead CRM and retention strategy, ensuring our lifecycle programs are data-driven, customer-centric, and seamlessly aligned with amika’s brand voice across email, SMS, and loyalty touchpoints.

The ideal candidate is data-obsessed and deeply collaborative. They have a deep understanding of customer relationship management driving lifetime value. They thrive in a fast-paced environment and embrace change.

This role will partner closely with the E-commerce Content Manager, who supports educational content and site experience that brings retention strategies to life.

$90,000 - $100,000 + bonus

hybrid (must be based nyc + have the right to work in the US)

• Inform end-to-end CRM and retention strategy across email, SMS, loyalty, and lifecycle programs
• Define lifecycle frameworks, audience segmentation, cadence, and messaging priorities
• Monitor (via dashboard) overall retention health, including LTV, repeat rate, churn, and CRM revenue contribution
• Identify gaps and growth opportunities across customer journeys

• Set CRM roadmap and priorities in partnership with the Director of CRM + Data Intelligence
• Brief the Ecommerce Content Manager on content needs tied to lifecycle programs, campaigns, and launches
• Partner with Ecommerce, Brand Marketing, Consumer Engagement, and CX teams to ensure cohesive omnichannel retention efforts
• Act as the central point of contact for CRM-related initiatives

• Own CRM performance reporting and insights (email, SMS, loyalty, flows, campaigns)
• Translate data into clear recommendations for content, cadence, targeting, and offers
• Lead A/B testing strategies and experimentation roadmap within email/SMS
• Ensure CRM programs scale effectively as the business grows

• Own CRM tools and platforms (e.g., Klaviyo, Attentive, GA4, Shopify Analytics)
• Ensure best practices for deliverability, consent, data hygiene, and compliance

• 5 years of CRM, lifecycle, or retention marketing experience within beauty, fashion, or lifestyle brands.
• Strong strategic mindset with hands‑on CRM platform expertise.
• Deep understanding of customer segmentation, personalization, and lifecycle frameworks.
• Highly analytical with the ability to connect data to creative and business outcomes.
• Strong communication skills with the ability to influence across teams.
• Strategic thinker with customer‑first mindset.

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!