Manager, Digital and Social

Description

The Manager, Digital & Social supports the day‑to‑day management of GMHC’s digital and social media presence, helping to bring the organization’s mission, services, and stories to life online. This role focuses on execution, producing content, managing posting schedules, and engaging communities while contributing light strategic input and collaborating across teams.

By maintaining consistency, supporting campaign execution, and surfacing insights, the Manager helps GMHC sustain a dynamic, inclusive, and mission‑driven digital voice.

The Manager, Digital & Social will be responsible for the following duties:

• Produce, publish, and manage content across GMHC’s social media platforms (Tik Tok, Instagram, Facebook, Linked In, X, You Tube, and emerging channels).
• Capture and edit short‑form video, create social graphics (Canva/Adobe Express), and write platform‑specific copy.
• Provide on‑site coverage of events, programs, and campaigns.
• Maintain consistent posting to maximize audience engagement and growth.

• Assist in the setup, monitoring, and reporting of paid digital campaigns (Meta, Google Ads, You Tube, etc.).
• Support the Director, Digital & Social in trafficking and QA’ing creative assets for paid campaigns.
• Coordinate timelines and deliverables with external vendors or media partners.
• Track ad performance and surface weekly optimization recommendations (budget pacing, creative performance, etc.).
• Learn and apply basic targeting and audience segmentation principles.
• Maintain documentation of campaign performance and ad spending.

• Ensure all content reflects GMHC’s brand voice, tone, and accessibility standards.
• Apply stigma‑free, people‑first language in all messaging.
• Uphold cohesive digital storytelling across channels.

• Partner with the Communications & Branding team to align digital activity with larger campaigns.
• Collaborate with Development, Programs, and Policy teams to amplify fundraising, advocacy, and service priorities.
• Support cross‑departmental digital requests and provide best‑practice guidance.

• Maintain and update the digital content calendar.
• Execute social media campaigns highlighting GMHC’s programs, advocacy, and events.
• Develop simple digital toolkits and templates for staff and partners.

• Monitor and respond to comments, DMs, and mentions in a timely, mission‑aligned way.
• Build relationships with influencers, creators, and peer organizations for digital amplification.
• Support rapid‑response posting and social listening during advocacy or crisis moments.

• Track and report weekly KPIs across organic and paid digital channels using Sprout Social, Google Analytics, Met Ads Manager, and similar tools.
• Test content formats, share insights, and recommend optimizations.
• Provide monthly dashboards and recommendations to the Director/Managing Director.

• Supervise interns or contractors, providing feedback and guidance.
• Manage multiple projects concurrently while maintaining high quality and meeting deadlines.
• Coordinate asset creation and approvals with Creative Services.

• Stay current on social media trends, algorithms, and platform updates.
• Surface new creative opportunities for engagement and storytelling.

• Deliver routine reports on engagement, reach, and conversion.
• Recommend refinements to content cadence and strategy based on data.

Required

• 3–5 years of professional experience managing social and digital content.
• Familiarity with (or interest in learning) paid digital media platforms such as Meta Ads Manager, Google Ads, and You Tube Campaign Manager.
• Basic understanding of ad formats, audience targeting, and performance metrics.
• Demonstrated experience in short‑form video, graphics, and copywriting for multiple platforms.
• Strong organizational and project management skills; ability to juggle multiple priorities.
• Excellent writing and…