Director, Digital Strategy

Location: New York

*
* Job Description:

** Wide Orbit is looking for a talented and savvy
* Director, Digital Strategy
* to join our
* Digital* team, focusing on driving the strategy of our Digital solutions, maximizing talent and growing the Digital team(s), expanding our digital OMS capabilities, system integrations, and enabling cross-platform sales solutions. These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas in tech today.
* Digital & Cross-platform Sales & Execution
* is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow.

A successful
* Director, Digital Strategy
* will have a proven track record of leading strong Product teams, managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal / external teams and clients. If this sounds like you, please apply today.
** Here’s what success will look like:
** As the Director, Digital Strategy, you will be responsible for defining and executing the strategy for our digital sales systems, ad tech integrations, digital media automation, and programmatic ad solutions.
** Strategic Leadership & Vision**
* ** Define and own the product vision and strategy for digital**, ensuring alignment with Sales, Professional Services, Support and Engineering teams, business goals and industry trends.
* ** Develop a multi-year roadmap**, aligned with Sales’ bookings, balancing market opportunities, customer needs, and technical feasibility.
* ** Act as a thought leader in ad tech**, representing the company in industry discussions, client meetings, and conferences.
** Team Leadership & Development**
* ** Build, mentor, and lead a team of Product Managers,
** fostering a culture of collaboration, ownership, and innovation.
* ** Set clear objectives, performance metrics, and development plans
** for team members.
* ** Foster cross-functional alignment
** by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success.
** Product Execution & Innovation**
* ** Oversee and guide the design, development, and launch of new features,
** focusing on Digital and Cross-platform Sales and workflow, API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360.
* ** Prioritize product initiatives**, balancing short-term impact with long-term growth.
* ** Ensure Agile best practices are followed**, leading backlog refinement, sprint planning, and release management.
* ** Partner with UX and Engineering teams
** to create seamless, intuitive user experiences.
** Customer & Market Engagement**
* ** Develop deep relationships with publishers, agencies / advertisers and technology vendors
** to understand their evolving needs, pain points and strategic partnerships
* ** Actively engage with clients and industry leaders
** to drive product adoption and identify areas for expansion.
* ** Analyze market trends and the competitive landscape
** to ensure differentiation and innovation.
** Cross-Functional & Executive Collaboration**
* ** Present product strategies and updates to executive leadership
** and key stakeholders.
* ** Work closely with Sales & Marketing to develop go-to-market strategies**, messaging, and product positioning.
* ** Ensure seamless coordination between product, engineering, QA, and business teams
** to deliver high-quality solutions at scale.
** To thrive in this role, we’re looking for:
*** 8+ years of product strategy management experience, with at least 3 years in a leadership or director-level role.
* Deep expertise in digital advertising, programmatic media, and ad tech integrations.
* Strong technical knowledge of order management systems (Operative.

One, Placements.io, Boostr), ad servers (Google Ad Manager, Freewheel, Adswizz/Audiomatic), DSPs (DV360, The Trade Desk, etc.), and API integrations for automated ad buying and selling.
* Experience managing and mentoring Product Managers, fostering career growth and development.
* Proven ability to define and execute…