Specialist, Search

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting‑edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like:
Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, Pro Max Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award‑winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge‑hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world  offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

The Media/Data Science team continues to grow and so does our need for a Specialist, Search. This position is responsible for the creation, maintenance, and optimization of our ad campaigns, using analytics, automation, piloting existing tools, or building new approaches and algorithms. Typically working in a team with at least one more senior member, our Specialist, Search is expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve our processes and offerings.

In addition, time and project management skills are key to being successful in this role.

Being a Specialist, Search at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our Paid Search Analyst sometimes work directly with clients, attending client meetings and occasionally presenting results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign updates.

• Assisting in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across all platforms.
• Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from keyword bids to longer term trends, experiment results, and landing page deep dives.
• Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and keyword research / ideation to improve performance.
• Ideate on new analytical methodologies for optimizing our campaigns.
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns.
• Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP.
• Operate existing software infrastructure to traffic, evaluate…