SVP, Marketing Effectiveness

Location: New York

Marketing Effectiveness practice—simplifying complexity, instilling confidence in our capabilities, and championing innovative approaches to modern measurement. In this role, you will represent The ideal candidate has a strong foundation in media measurement, adtech/martech, identity solutions, people based marketing, and cross channel analytics. You excel at crafting compelling narratives for new business, have quantitative rigor, understand data activation, and possess the executive presence to work directly with senior clients and internal leaders.

We're looking for a high-energy collaborator who is experienced working across complex pieces of business. The candidate is required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.
** Responsibilities*
* ** Requirements
* * 12+ years relevant Media Analytics experience Communication & Relationship building:
Client facing experience within media agencies, manage the analytics business for a portfolio of clients  Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms  Very strong interpersonal skills, can collaborate across many functions and build bridges of trust and mutual respect  Management & Leadership:
Agency departmental leadership ability  
** Analytics & Data Storytelling**:
Analytics experience within integrated or digital communications or media agency preferred  

Experience with Data Visualization & Storytelling  

Experience with data sourcing, evaluation, onboarding and integration  
** Quantitative**:
Working knowledge of machine learning, statistical testing, & regression modeling  
** Qualitative**:
Familiarity with attitudinal surveys methods  
** Ad/Mar Tech Knowledge
** Experience with Ad Tech platforms including, Double Click (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools  
** Project Management**:
Proficiency in a Project/Product Management  
** The Basics**:
Proficiency in PowerPoint and Microsoft Excel is required  A
** highly curious
** person with strong problem solving, quantitative, and analytical abilities  A
** driven and ambitious
** leader with the natural ability to get the best out of others  . Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include:  
• Medical, vision, and dental insurance,
• 401k, Dentsu also complies with applicable state and local laws regarding pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit  employee leave benefits, including, but not limited to providing time off To begin the application process, please click on the “Apply” button at the top of this job posting.

Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
* At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.*#LI-Hybrid
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