Communications Publications Editorial Manager; Website Content Manager

Communications Publications Editorial Manager (Website Content Manager)

"At Baruch College we believe that student success is everyone's responsibility"

The Office of Communications, Marketing, and Public Affairs (OCMPA) leads Baruch College’s brand identity and manages the institution’s internal and external communications, media relations, marketing and advertising, multimedia production, government and community relations, web content, and social media. Reporting to the Vice President of OCMPA and working closely with the Director of Communications, the Website Content Manager serves as the primary website lead for the College, collaborating with team members across design, marketing, multimedia, public relations, and government affairs.

The ideal candidate is an experienced digital and website content strategist, with strong writing and editing skills with a strong understanding of content planning, creation, and distribution in a deadline-driven, collaborative environment.

The Website Content Manager oversees content strategy for Baruch College’s website, ensuring timely updates, ongoing improvements, and consistent alignment with the College’s mission, reputation, and strategic goals. This role monitors web content, supporting digital engagement efforts to broaden outreach and drive traffic, and works closely with campus stakeholders to ensure accuracy, clarity, and accessibility on Baruch’s main .edu website. The position is also responsible for Google Analytics and AI visibility reporting to support data-informed decision‑making.

• Owns and maintains the overall content structure, hierarchy, and navigation of Baruch College’s main .edu website, ensuring the information architecture supports intuitive user journeys and aligns with institutional priorities.
• Oversees (or manages) all website projects, including the development, editing, and optimization of content to ensure it is impactful, accurate, and aligned with Baruch College’s brand.
• Collaborates with academic and administrative departments to guide and execute clear, effective, on‑brand website communications, including architecture, writing, editing, proofreading, design, layout, monitoring, and updating.
• Ensures website content adheres to best practices for Search Engine Optimization (SEO), accessibility (WCAG 2.2), and usability.
• Working together with colleagues in Information Technology, utilizes quality assurance platforms to identify and correct accessibility and quality issues, such as broken links, spelling, grammatical errors, and off‑brand content.
• Facilitate meetings with stakeholders to identify website needs.
• Collaborate with creative teams and developers to provide effective, on‑brand solutions.
• Monitor website performance using analytics to continuously improve content and user experience.
• Stay current with industry trends and best practices in web content management.
• Support the creation and distribution of internal communications such as newsletters, campus‑wide events, special projects, and other internal communications work as needed.

Bachelor’s Degree (preferred in communications, marketing or related field) and six years’ related experience required.

• Proven facility with SEO, AI, digital accessibility, UX, and web content strategy best practices and tools.
• Experience using website content management systems, particularly Word Press and email communications tools (e.g., Mail Chimp, Campaign Monitor).
• Proficiency with office tools (Microsoft Office, Google Workspace, Zoom).
• Proven experience with Google Analytics, including certification in GA4.
• Strong written communication skills, with the ability to distill complex topics into clear, accessible language.
• Exceptional attention to detail, especially in proofreading and editing.
• Strong aesthetic sense and judgment for digital layout and photo selection.
• Critical thinking and problem‑solving skills, with the ability to connect digital ecosystem components.
• Highly organized and solution‑oriented, able to balance independent and collaborative work.
• Collaborative and adaptable team player, open to feedback and willing to learn new…