Strategy Director

Job Description

Blue Hour Studios is a social-first agency that makes brands magnetic through work that gets shared, remixed, and talked about. We create at the intersection of culture, content, creators, and commerce to help brands turn distinct cultural relevance into demand.

Headquartered in New York and Los Angeles and backed by Horizon Media, we connect creativity and media to drive real business impact. Our recipe for success? We hire talented people from different perspectives (that’s where you come in), challenge them, and give them every opportunity to grow.

Our strategy team uncovers the interesting connections across culture, content, creators and commerce, that help brands succeed in a social-first world. We’re looking for a deeply curious and culturally switched-on strategic leader with deep social-first and creator experience to join our team as a Strategy Director.

You’ll provide dedicated strategic leadership across a portfolio of high-profile clients, shaping social and creator-led strategies that push beyond category norms and unlock new ways for brands to win. You’ll work closely with senior clients and internal leaders to guide strategic direction, elevate creative output, and ensure our work consistently raises the bar. You’ll also play a key role in new business, agency thought leadership, and the continued evolution of Blue Hour’s work.

The Strategy Director reports into our Head of Strategy.

• Lead the development of social-first and creator-led strategies that push boundaries, inspire our creative and influencer teams, and drive meaningful business results.
• Drive and oversee high-quality briefs, briefings, strategic thinking, and insights across projects, raising the bar for the entire strategy team.
• Identify human, cultural, and social truths that unlock fresh, ownable creative territories for brands and the kinds of ‘social glitches’ that help brands show up in group chats, media, and the feed.
• Become the first call clients want to make to understand and simplify the constant shifts across culture, social platforms, the creator economy, and marketing.
• Set the strategic narrative for our work and lead client presentations with confidence and clarity.
• Partner closely with creative and account leads to shape breakthrough ideas and ensure work ladders back to a clear strategic POV.
• Translate campaign performance into actionable learnings, closing the loop on what worked, why it worked, and how to improve next time.
• Contribute to the development of Blue Hour frameworks, methodologies, and ways of working.

• Lead and shape high-impact new business pitches with exceptional strategic stories and provocative social-first POVs that helps us win.
• Help advance Blue Hour’s point of view, and develop strategic narratives, frameworks, and materials that differentiate Blue Hour in the market.
• Represent the agency as a strategic voice with clients, partners, and the broader industry.
• Mentor and coach up strategists and cross-functional teams by providing guidance, feedback, and development support.
• Help shape the role of strategy within the agency and improve cross-functional collaboration across strategy, creative, and account teams.
• Support strategic account planning and organic growth by identifying new opportunities for impact and quickly earning the trust of senior clients.

• You live and breathe social, culture, and creators, and have a sharp POV on where social-first marketing is headed.
• You’re a strategic leader who can inspire teams, challenge thinking, and raise the quality of work.
• You’re deeply curious about communities, social subcultures, rabbit holes, and how trends emerge.
• You ‘get’ each social platform and have a unique POV on how brands show up.
• You’re a compelling storyteller who can turn complex insights into clear narratives, and have been complimented unironically for your deck making abilities.
• You connect dots in unexpected ways and push beyond safe, formulaic thinking.
• You thrive in a collaborative, fast-paced environment and can confidently influence others.
• Account leads and creative directors say you’re their favorite…