Senior Associate, Digital and Programmatic

Job Description

Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies , including Carat, d entsu

X , and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.

• Deliver media programs that exceed client objectives leveraging technology & human-powered AI
• Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies
• Support Manager /Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication
• Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.)
• Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up
• Coordinate hand-offs between media team and ad operations team during trafficking process
• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients
• Troubleshoot basic campaign delivery and performance issues independently
• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.)
• Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval

• Bachelor’s degree or 1-2 years’ experience with in the digital and programmatic industry
• Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc …
• Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platf o r m s (ex: Double Verify , IAS), Mediaoceean , Prisma , or similar planning/financial platforms , etc.
• Strong knowledge of media math formulas and concepts
• Knowledge of basic financi al principles, such as revenue and profit
• Excellent verbal and written communications
• Collaboration mindset
• Strong attention to detail
• Proactive work ethic
• Ability to prioritize multiple tasks
• Solutions orientated with strong critical thinking abilities
• Strong analytical thinking and mathematical skills
• Comfortable with analysis and data
• Experience working with business applications; MS Office Suite desired

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

For this position is $51,000-$70,375. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For…