Lead Growth Marketing Manager

Who we are

Findigs is on a mission to make renting work for all of us. Renting is one of life's most critical experiences, yet the process is often slow, opaque, and unfair. We're changing that by building the first end-to-end platform that turns complex screening into a seamless, high-trust experience for both property managers and renters.

We're growing fast, fueled by $78M in funding from the investors behind companies like Affim, Gusto, and Uber. With a data-backed product that allows our customers to make smarter, more predictable decisions, and a team dedicated to transparency and precision, we're not just improving the rental process; we're setting the new standard for the entire industry.

We're aiming to double our impact this year, and we need builders, thinkers, and problem-solvers to help us scale. If you're ready to modernize one of the most essential industries, we'd love for you to be a part of it.

The Marketing team at Findigs is built to punch above its weight. We operate as a lean, high-ownership group with a clear mandate: build Findigs' presence in the market, generate pipeline, and make our revenue team more effective. We use AI deeply and deliberately, and we treat building systems as seriously as running campaigns.

This role reports directly to the VP of Marketing and is a cornerstone of our newly forming team. As a foundational hire, you’ll work hand-in-hand with Sales including SDRs and AEs, and GTM leadership. You will also partner closely with our incoming PMM and Field Marketing leads to build and operate the growth engine from the ground up, to build and operate the growth engine that turns marketing activity into revenue.

We're looking for a Lead Growth Marketing Manager who has done this before and is ready to do it again, from zero, with more ownership. This is a founding growth role: you are inheriting no programs, no playbooks, and no existing campaigns. You are building the engine.

At the core of this role is performance marketing. You have run Google Search, Google Demand Gen, Linked In Ads, and Meta in a B2B context. You know how to build a campaign from a blank slate, how to read what the data is telling you, and how to allocate a growing budget toward the channels and experiments that are actually moving revenue.

But performance marketing is the foundation, not the ceiling. You will also own SEO and AI search visibility, build the lead scoring and signal infrastructure that feeds our SDR team, identify and test new advertising channels and sponsorship opportunities, and help create the systems that make our SDRs and AEs more effective every week. You care deeply about revenue. Every program you build, every channel you test, and every dollar you spend is measured against one question: is this generating pipeline and helping Findigs grow?

• Own and operate Findigs' full paid program across Google Search, Google Demand Gen, Linked In, and Meta, with direct accountability for cost-per-pipeline and marketing-influenced revenue.

• Build every campaign from scratch: keyword strategy, audience segmentation, ad creative, landing page alignment, bidding strategy, and continuous A/B testing across every variable.

• Use Claude Code and AI tools to build automated workflows for ad copy generation, creative variant production, and campaign analysis — more experiments, less manual work.

• Manage a growing monthly budget ($20K to $60K) with a disciplined ROI framework and clear calls on when to scale and when to cut.

• Continuously identify and test new channels beyond core paid: newsletter sponsor ships, Prop Tech publications, podcast placements, and community advertising where property managers spend time.

• Build a structured experimentation framework: set a hypothesis, run a time-boxed test, measure against pipeline contribution, make a clear invest or cut decision.

• Build Findigs' lead scoring program from scratch: design the model, define the signals, implement it in Hub Spot, and maintain it as the business evolves.

• Build an intent signal and account prioritization system that surfaces in-market accounts and delivers that intelligence to the SDR team in a format they can act on immediately.

• Own the MQL-to-SQL handoff framework and maintain a tight weekly feedback loop with SDRs to keep the scoring model calibrated.

• Build and run integrated demand gen programs across paid, organic, email, and partner channels with attribution back to pipeline at every stage.

• Design nurture flows that surface leads back to the SDR team at the right moment.

• Partner with the Senior PMM on messaging and feed campaign data back into positioning decisions.

• Own organic search strategy end to end: technical SEO, content for high-intent queries, and keyword prioritization across the funnel.

• Lead Findigs' AEO program so that when…