Business Analyst- Marketing campaign

We are designing Agentic AI solutions for Marketing teams on Google Cloud, covering campaign operations, content lifecycle, audience segmentation, engagement analytics, and attribution modeling. The Marketing Operations BA will define workflows, requirements, and agent behaviors to automate and optimize the marketing engine.

Document processes across campaign planning, execution, nurture programs, and attribution.

Define segmentation logic, MQL/SQL lifecycle rules, engagement scoring models.

• campaign insights
• persona-based content
• engagement predictions
• attribution optimization

Partner with Product Marketing, Demand Gen, and Mar Tech teams.

Create detailed user stories, functional specs, data requirements.

Define agent use cases such as:

• Campaign Performance Agent
• Audience Segmentation Agent
• Content Recommendation Agent
• Attribution Insights Agent

Define KPIs: CAC, ROAS, MQL→SQL conversion, engagement metrics, attribution models.

Work with data teams to map data from:

• Marketo / Hub Spot
• Google Analytics / GA4
• CRM

Validate AI outputs with benchmark datasets and historical campaign performance.

Work closely with AI Architects to define prompt logic, agent workflows, and evaluation metrics.

Communicate processes, blockers, and recommendations to leadership.

Support AI capability adoption across global marketing teams.

Deep understanding of Marketing Automation tools (Marketo, Hub Spot, Eloqua).

Knowledge of Engagement Scoring, Campaign Ops, Segmentation, Attribution.

Strong experience in Marketing Analytics, GA4, Looker, dashboards, KPIs.

Strong documentation and business analysis skills.

Understanding of AI and automation use cases in Mar Tech.

Certifications in Hub Spot, Marketo, or Google Analytics.

Experience in AI-driven personalization and marketing automation.

Experience working with cloud data platforms such as Big Query.