Senior Analyst, Advanced TV Measurement

Company Description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

PMX Lift - Our Purpose and What We Do

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. Publicis Media Exchange (PMX) created an Addressable Media practice, called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross‑channel planning, execution, and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence.

PMX is at the forefront of the converging marketplace executing data‑informed, tech‑enabled media to help marketers connect with consumers in a measurable way.

The PMX Lift practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross‑channel planning, execution, and measurement.

About PMX Lift Measurement Team

To accommodate increased demand, the PMX Lift team is adding to our Measurement department, responsible for advanced media campaign reporting. We are looking for a talented and highly motivated Senior Analyst of Measurement to join the growing team and help drive all aspects of building and executing PMX Lift campaigns across a range of categories. The ideal candidate will have the ability to work both independently and collaboratively.

On top of invaluable experience in the fast‑growing, audience based deterministic landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts.

Must haves for this role include a working knowledge of addressable media, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind.

• Execute post‑campaign data QA and reporting tasks with increasing independence, supporting Specialists and Supervisors in deliverable preparation.

• Maintain and update dashboards and databases, flagging issues and suggesting improvements to Specialists.

• Support Specialists in the setup and execution of advanced attribution studies, contributing initial analysis and documentation.

• Assist in planning and feasibility prep, surfacing data gaps and supporting methodology discussions.

• QA inputs from Analysts and contribute to internal documentation refinement.

• Bachelor’s degree.

• 1-3 years of experience within an agency, media publisher, or measurement vendor.

• Basic understanding of traditional and digital media data.

• Exposure to Advanced TV platforms and technologies and/or programmatic systems (DSP, SSP), ad delivery mechanics, identity, and attribution.

• Ability to analyze data and provide initial actionable insights.

• High attention to detail and solid organizational skills.

• Strong written and verbal communication skills for stakeholder interactions.

• Ability to develop and maintain professional relationships.

• Proactive attitude with the initiative to learn and grow.

• Familiarity with Microsoft Office suite and willingness to learn project management tools (e.g., Jira, Asana).

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit…