Strategic Omnichannel DSP Media Planner

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion is looking for a strategic and agile Sales Planner to join our high-performing Sales Planning team. This role supports Sales by crafting compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns, ensuring alignment with client objectives and platform capabilities. The ideal candidate is highly organized, intellectually curious, and brings a strong understanding of digital media buying dynamics, including DSP-based campaign planning.
Reporting to the Sales Planning Manager, the Sales Planner will collaborate closely with Sales, Client Serivces, Ad Operations, and Audience/Data Solutions teams to bring digital-first campaigns to life. You'll also work across our DSP infrastructure to drive inventory efficiency, audience targeting alignment, and margin-conscious recommendations.

Responsibilities:

• Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more

• Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds

• Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments

• Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks.

• Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs

• Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies

• Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in

• Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements.

• Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools

• Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features.

Requirements:

• Bachelor's degree in Marketing, Business, Media, or a related field

• 1-3 years of experience in pre-sales, digital media planning, DSP buying, or account management (experience with linear or digital video is a plus)

• Strong understanding of DSP/SSP ecosystems, digital audience targeting strategies, and omnichannel buying models

• Familiarity with media planning tools, inventory forecasting logic, and proposal software

• Advanced Excel, PowerPoint, and Salesforce skills required; experience with CRM-integrated planning tools preferred

• Detail-oriented with exceptional communication, time management, and stakeholder management skills

• High adaptability in fast-paced, evolving digital environments

• Knowledge of local advertising or regional media planning dynamics is a plus

Pay Range

$65,000-$70,000 USD

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their…