Senior Growth Marketing Lead – Upper Funnel & Paid Social Job New York New York USA,IT/Tech

Location: New York

Requirements

6-8 years of experience in growth marketing, ideally with deep experience in paid social
An analytical leader who maintains an intense attention to detail and is always looking for the broader business impact in the data
A structured critical thinker with the ability to prioritize and make trade-offs to ensure execution on priority business goals
An excellent communicator who can translate complex analysis into clear, compelling narratives for stakeholders and executives
Autonomous & solution-oriented, with a proven ability to thrive in ambiguity and create processes that move the needle
A collaborative team player who embodies Zola’s culture, fostering a high performance environment through solution driven problem solving

What the job involves

We’re looking for an experienced, all-star growth marketer to join Zola’s Growth Marketing team
Growth Marketing is a core driver of Zola’s success, focused on acquiring new couples and accelerating signups across a diverse set of channels
This team fuels the top of the funnel — bringing the right couples into the Zola ecosystem at scale and setting the foundation for their entire planning journey
The ideal candidate is a seasoned growth leader who brings deep channel expertise, sharp analytical instincts, and strong business judgment
As a Senior Manager, you’ll own and evolve our upper-funnel strategy, ensuring our investments drive meaningful, measurable growth and are tightly aligned with Zola’s broader business objectives
Develop the overall channel strategy for paid social and upper-funnel acquisition (including but not limited to Meta, Tik Tok, Pinterest, Audio, Streaming, OOH), ensuring the plan is clearly aligned with and supported by the overall marketing strategy
Translate specific business strategies into a channel-level marketing plan that prioritizes high-value activities
Direct external agencies and partners in the launching of campaigns, ensuring they have the inputs (creative, copy, editorial mix) needed to execute Zola-specific strategies
Own the creative briefing process, delivering strong, objective briefs based on a deep understanding of the channel, customer mindset, and historical performance
Drive channel-level experimentation roadmaps by developing robust testing frameworks, identifying high-impact variables (creative, audience, landing page), and overseeing the end-to-end execution of channel tests
Own the end-to-end testing analysis, ensuring that every experiment is grounded in a rigorous hypothesis and results in a clear, data-backed "so-what" for the business
Synthesize complex test results into actionable insights and communicate to the broader team, applying specific learnings from key campaigns to broader marketing approaches
Foster a culture of continuous improvement, always pushing to test new approaches that deepen our understanding of the customer and the business
Ensure Zola’s upper funnel channels remain at the forefront of broader trends, channel changes and shifts in customer behavior
Represent Zola in managing relationships with key strategic partners and channel platforms, leading negotiations and serving as a key point of escalation

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