Growth Marketing Lead - Paid Search & SEO

Requirements

• 5+ years in performance marketing, with deep expertise in Paid Search and SEO within a DTC or eCommerce environment
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• Strong command of Google Search and Shopping, with a clear understanding of performance at scale
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• Proven ownership of multi-million dollar paid search budgets, with a consistent focus on business outcomes
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• Comfort with advanced measurement approaches, including multi-touch attribution and media mix modeling
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• A strategic mindset paired with strong execution—you’re comfortable zooming out and diving in
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• Intellectual curiosity and a continuous focus on improving how things work
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• A proactive, solutions-oriented approach, with strong ownership and follow-through
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• Clear, confident communication skills, with the ability to synthesize insights and engage senior stakeholders
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• Executive presence and sound judgment in how you communicate and operate
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• 1+ year of people leadership experience, with a thoughtful approach to supporting and developing others
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• Agency background supporting DTC or eCommerce brands is a plus
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• If you’re excited to shape how customers discover Brooklinen—and help drive thoughtful, efficient growth—we’d love to hear from you
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• If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger

• We’re looking for a Senior Manager, Growth Marketing (Search) to lead one of our most impactful growth channels, shaping how customers find and engage with Brooklinen across paid and organic search
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• This is a high-impact role, with meaningful ownership over performance and a direct line to how we drive efficient, scalable growth
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• Reporting to our Director of Growth Marketing, you’ll own our search ecosystem end-to-end—leading strategy and execution across Paid Search and SEO and ensuring Search programming has a meaningful business impact
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• You’ll also bring a clear, trusted voice to how performance is understood across the business. You’ll manage and develop one direct report, setting a strong example through how you operate and supporting clear ownership and execution across the channel
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• Search Strategy & Channel Ownership:
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• Lead Paid Search and SEO/GEO as core drivers of customer growth
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• Own the end-to-end strategy across Google and Microsoft Search, Shopping, and evolving discovery surfaces, including AI-driven and LLM-powered search experiences
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• Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business
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• Execution & Optimization:
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• Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max
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• Guide keyword strategy, bidding, audience segmentation, and creative testing
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• Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities
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• Measurement & Performance Insight:
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• Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance
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• Translate performance data into clear, actionable insights
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• Build a clear, consistent narrative around channel performance and opportunity
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• Team Leadership:
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• Manage and mentor one direct report, setting a high bar for ownership and execution
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• Serve as a strong model for the team—bringing curiosity, rigor, and follow-through
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• Create clarity around priorities and ensure work moves forward with focus
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• Cross-Functional Partnership & Communication:
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• Partner closely with Product, Engineering, Creative, and Merchandising to ensure search is integrated into broader initiatives
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• Communicate clearly and confidently with senior leadership, distilling complex performance into what matters most
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• Build trust through consistent, thoughtful updates and proactive surfacing of insights
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• What Success Looks Like:
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• Search continues to improve in efficiency and scale, delivering stronger contribution to growth over time
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• Measurement becomes more mature and actionable, improving investment decisions
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• Performance insights are proactively surfaced and clearly understood across teams
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• Cross-functional partners view Search as a trusted, thoughtful partner
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• The team operates with strong ownership, clarity, and a high standard for execution