Loyalty Analytics Lead & Dashboards

Position Summary:

The Senior Analyst, Loyalty Analytics role is a key member of the Loyalty team responsible for providing strategic analysis for loyalty initiatives, managing loyalty program reporting, and improving cross-functional data literacy. Working with a diversity of data sets across the company, this role will help accelerate the discovery of opportunities for increased customer value, in addition to monitoring key metrics and for creating dashboards as needed.

In close partnership with business stakeholders, data science and engineering, and marketing teams, the Loyalty Analytics team supports the broader Loyalty organization by identifying trends, generating actionable insights, and helping drive new opportunities for growth.

Essential Responsibilities:

• Carry out quantitative and qualitative analysis and customer research to help support the business cases for new product initiatives
• Identify and analyze industry trends and produce reporting on competitor metrics and trends
• Identify the most important metrics to monitor and report out regularly on those data points
• Evaluates and recommends new ways to create customer loyalty
• Use SQL to query for core reporting metrics around program health and engagement
• Create Tableau dashboards, in addition to other visuals, to convey key program stats
• Report out to Senior Leaders and other commercial partners on health and trends of the True Blue program
• Partner cross-functionally with Revenue Accounting, IT, Marketing, and the Loyalty Program team to bring business cases through socialization with senior leadership
• Other duties as assigned

Minimum Experience and Qualifications:

• Bachelor's Degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three(3) years of airline, loyalty, management consulting, or finance experience
• High emotional intelligence with an ability to work with cross-functional stakeholders
• Strong analytical and problem-solving skills, with experience structuring complex financial analyses and explaining complex concepts
• Strong business acumen grounded in an understanding of loyalty economics, airline economics, and banking economics
• Strong proficiency in using Microsoft Office, especially Excel and Power Point
• Ability to meet tight deadlines and handle multiple projects simultaneously
• Ability to manage multiple competing priorities in a fast-paced environment
• Deep understanding and passion for the loyalty and co-brand space
• Creating and analyzing marketing metrics (tactics, budgets, Return on Investment (ROI))
• Strong interpersonal skills, amicable and professional demeanor
• Available for occasional overnight travel (10%)
• Must be in possession of valid travel documents with the ability to travel in and out of the United States
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

• Three (3) years of loyalty, personalization, partnerships, credit card co-brand, management consulting, finance, or digital engagement experience
• Ability to cultivate a broad understanding of the entire True Blue program including marketing, operations, metrics, financials/liability, customer service and training
• Knowledge of airline or travel industry trends and technology
• Experience with Snowflake, Tableau, Fullstory, Databricks, DBT, Sabre, and Airtable

Crew member Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short notice
• Able to maintain a professional appearance
• When working or traveling on Jet Blue flights, and if time permits, all capable crew members are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the Jet Blue culture, that is, exhibit the Jet Blue values of Safety, Caring, Integrity, Passion and Fun
• Promote Jet Blue's #1 value of safety as a Safety Ambassador, supporting Jet Blue's Safety Management System (SMS) components, Safety Policy…