North America CRM & Lifecycle Lead; Braze, SFMC

Welcome to Decision Foundry - Data Analytics Division!

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We are a leading Data Analytics & Salesforce consulting firm delivering transformative digital solutions for businesses across industries. Our expert team partners with clients to unlock the full potential of the Salesforce ecosystem, with a specialized focus on data-driven marketing, automation, and AI-powered personalization.

We win as an organization through our core tenets. They include:

· One Team. One Theme.

· We sign it. We deliver it.

· Be Accountable and Expect Accountability.

· Raise Your Hand or Be Willing to Extend it

Role summary

We are seeking a CRM Manager for our client. As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada. Serving as a bridge between local impact and global excellence, you will partner closely with the Global CRM team to optimize the tech stack (Braze, Amplitude, Salesforce Marketing Cloud) and refine processes, ensuring global tools are leveraged to maximize effectiveness for North American consumers.

In this role, you will set the communication strategy for our existing users with a focus on increasing lifetime value, retention, and loyalty while supporting B2B lead generation efforts to bring qualified partners onto the platform.

Core Responsibilities

• North American Strategy & Execution (B2C)
• Local
  
  Roadmap:
  
  Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
• Growth & Optimization:
  Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
• Data & Segmentation:
  Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
• Support & Cross-Functional Collaboration (B2B)
• B2B Lead Nurturing:
  Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
• Supply Engagement:
  Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
• Global Partnership & Systems
• Lifecycle Management:
  Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
• Tool & Process Optimization:
  Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
• Feedback Loop:
  Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
• Innovation:
  Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.

• The
  
  Experience:
  
  3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing. You have a proven track record in a mobile-first marketplace or high-growth B2C app environment.
• Braze Mastery:
  You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app.
• Data Fluency:
  You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
• Strategic & Tactical:
  You can think high-level about user journeys but are equally happy to "get your hands dirty" building…