Director, Product Marketing, ProDesign

Overview

The Opportunity:

We are looking for a strategic product marketing executive to lead Adobe’s core professional design products. This leader will own the business strategy for our flagship pro design products in collaboration with cross-functional partners. The ideal candidate has experience launching agentic technologies, understands design deeply, thrives in collaboration, and can effectively influence across a matrixed environment. This is a highly visible role for someone who combines strategic vision with executional excellence and a true passion for empowering the creative community.

What You’ll Do

• Lead AI Innovation:
  Define and drive the go-to-market strategy for innovative AI and Agentic products, positioning Adobe at the forefront of the next generation of creative tooling, and setting the standard for how AI transforms the design industry.
• Own the Portfolio:
  Drive the end-to-end GTM strategy and business success for Adobe's flagship Pro Design products — Illustrator and InDesign.
• Set the Strategy:
  Lead the annual and 3-year planning process, defining the growth approach, business plan, and GTM vision to win, including TAM analysis, market share targets, competitive positioning, and pricing & packaging.
• Know the Market:
  Be well informed on the pro design landscape, synthesizing market trends, customer insights, and competitive intelligence to inform strategy and stay ahead of industry shifts.
• Build & Lead a World-Class Team:
  Recruit, develop, and inspire a high-performing team of product marketing leaders who are deeply embedded in the pro design community and category.
• Drive Cross-Functional Execution:
  Align and mobilize cross-functional teams to flawlessly complete the GTM strategy, defining clear success metrics and holding the bar on performance.
• Expand the Ecosystem:
  Develop distribution strategies and partnerships that extend Adobe's reach and deepen its presence across the pro design ecosystem.
• Champion Change:
  Serve as a strategic change agent, bringing clarity, momentum, and bold thinking to teams navigating a rapidly evolving technology landscape.

• General Manager Orientation: 10+ years of senior product marketing experience, with a proven track record of operating at the GM level and owning strategy, business outcomes, and a high-performing team. Deep familiarity with the professional design community is a strong plus.
• AI-Native Approach:
  Hands-on experience launching and scaling agentic and/or generative AI products, with a sharp point of view on where AI is taking the creative industry.
• Product Marketing Depth: A true partner to product; you've shaped roadmaps and aren't afraid to push back when the direction or strategy isn't right. Deeply customer-obsessed, you bring the voice of the customer into every strategic decision and use those insights to sharpen both the product and the GTM.
• GTM at Scale:
  Proven track record leading major launches, packaging shifts, and repositioning efforts while connecting the marketing motion directly to business metrics and growth outcomes. You own business benchmarks and use data to drive decisions and continuous improvement.
• Cross-Functional Authority:
  Demonstrated ability to drive alignment and shape decisions across product, engineering, corporate marketing, and regional leadership in complex, matrixed global organizations where you lead through influence as much as authority.
• Executive Presence: A compelling communicator and storyteller who can inspire a team and represent the brand externally with credibility and conviction.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s offerings include Adobe Acrobat, Creative Cloud, Experience Platform, Experience Manager, Firefly, Express, Gen Studio, and more, enabling people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Equal Employment Opportunity
:
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.