Senior Vice President, Social Content and Engagement Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Publicis Groupe’s Constellation team is seeking a Senior Vice President of Social with deep expertise in driving growth across US and Global clients.

As the key social leader working across the client and Constellation teams, the SVP Social will live at the intersection of media, creative, analytics and content, creating and driving the breakthrough social strategies that drive brand engagement and deliver real business results.

Ideal candidates bring experience in Telco, Consumer Electronics or Retail, and excel at helping brands connect with customers through all aspects of social, including deep expertise in Organic Social, Media/Paid Social, Influencer and Creator, Social Measurement, Social Commerce and Social Operations, across the entire customer lifecycle.

As SVP Social, you’ll be the go-to working with several teams across a large integrated account with multiple sub-brands and work streams. You’ll be expected to drive integrated social campaign strategies and operations, and proactively identify organic growth opportunities across social while shaping thought leadership for the client and Constellation as an agency.

Acting as a trusted advisor to senior executives, the role demands proven experience around articulating “big picture” social strategy, using proprietary audience data to inform go to market plans, integrating paid social with influencer/creator, and connecting social back to sales.

Candidates must be committed to working onsite in New York, NY or Plano, TX.

Strategic Social Program Development & Execution

• Develop and own the overarching social strategy for the client across US and Global markets, spanning Paid Social, Organic Social, Influencer, Affiliate Creator, Social Commerce, and Social Operations
• Help drive connection especially between Paid Social and Influencer programs and teams, with a focus on lower funnel consideration and sales
• Lead the creation of integrated social campaign frameworks that ladder up to brand and business objectives, ensuring consistency across multiple sub-brands and work streams
• Translate brand positioning and audience insights into compelling, channel-native social programs that drive awareness, consideration, and conversion across the full customer lifecycle
• Stay ahead of emerging platforms, formats, and cultural trends, proactively recommending innovation opportunities to keep Samsung at the forefront of social

Client Leadership & Executive Collaboration

• Serve as the primary senior point of contact for the client's social marketing leadership, building trusted advisor relationships with VP+ and C-suite stakeholders
• Communicate complex social strategies and performance narratives clearly and persuasively to senior executives, translating data into business impact
• Partner with clients to align social investment priorities with broader marketing and business…