Value Creation Associate - Digital Marketing

Value Creation Associate - Digital Marketing

Bloom-level, cross-portfolio individual contributor supporting digital demand, website performance, and marketing technology across Bloom portfolio companies.

Bloom Equity Partners invests in Enterprise Software and business service businesses. Digital marketing is a consistent growth lever across the portfolio, but the maturity of digital programs, websites, and marketing technology varies significantly from company to company.

This role sits at the Bloom level and is deployed across portfolio companies in close coordination with other members of the Bloom Operating team. This is a 1099 role.

Our Digital Marketing expert partners with Bloom portfolio companies to improve the commercial performance of their digital marketing programs. Where a digital demand strategy exists, the Digital Marketing expert assesses it and helps sequence improvements. Where none exists, the Digital Marketing expert helps build one.

This is a hands‑on role: evaluating website quality, prioritizing changes that drive inbound lead performance, configuring business processes in core systems (CRM, marketing automation, analytics, CMS), and advising on the technology tools each business needs.

Success is defined by measurable improvements in pipeline contribution from digital channels at supported portfolio companies over activity volume or deliverable count.

• Pipeline Reliability: Improving the consistency and quality of marketing‑sourced pipeline from digital channels.
• Website Performance: Raising the commercial quality of portfolio websites as the primary inbound conversion surface.
• Marketing Infrastructure: Standing up the CRM, automation, analytics, and attribution plumbing required for PE‑grade reporting.
• Efficient Spend: Partnering on paid channel mix, budget allocation, and vendor selection to improve return on marketing spend.
• Cross‑Portfolio Leverage: Identifying reusable playbooks, tooling decisions, and benchmarks that apply across portfolio companies.

• Assess existing digital demand strategies with portfolio marketing owners and identify where commercial results can be improved.
• Build strategies where none exist, aligning on goals, channel mix, and measurement.
• Translate commercial targets into digital demand plans with clear pipeline and efficiency expectations.
• Support execution and provide ongoing guidance to the teams responsible for delivery.

• Evaluate portfolio websites across commercial, technical, content, and user experience dimensions.
• Identify prioritized opportunities to improve inbound performance: CRO, messaging, navigation, page speed, SEO fundamentals, and form and tracking hygiene.
• Partner with portfolio teams and agencies to prioritize, brief, review, and validate website optimization work.
• Work directly in CMS platforms (Webflow, Word Press, or equivalent) to diagnose issues and validate changes. While production development skills are not required, technical fluency to recognize good work, struggling work, and the difference between the two is.

• Understand each portfolio company’s marketing stack and advise on the tools needed to meet commercial objectives.
• Configure core systems: CRM (Salesforce, Hub Spot, or equivalent), marketing automation, CMS, analytics, and tag management.
• Define and implement lead lifecycle logic: routing, scoring, sales handoff, and sales‑marketing SLAs.
• Identify and help implement integrations, automations, and AI‑assisted capabilities that reduce manual effort or improve conversion.

• Apply established campaign management methodologies across paid search, paid social, display, retargeting, SEO, and email/nurture.
• Advise on campaign structure, targeting, creative, landing page alignment, and budget pacing.
• Review in‑flight campaigns for commercial effectiveness and recommend specific changes based on performance data.
• Ensure campaigns are built with measurement, attribution, and pipeline impact designed in from…