Senior Platform AI Marketing Leader Enterprise

Requirements

• Enterprise Product Marketing: leading platform or developer‑focused product marketing for SaaS or AI companies; owned complex, technical launches at high‑growth, sales‑led organizations
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• Fluent in AI concepts: comfortable explaining agents, LLMs, and orchestration layers to technical and non‑technical stakeholders
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• Big Deals, High Stakes:
  Experience with high-ACV, multi-threaded deals. Track record of producing enablement and sales assets that actually get used and closed deals
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• Data‑driven & customer‑obsessed:
  Use customer interviews, win/loss analysis, and sales feedback to shape positioning, not just instinct
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• Collaborative & influential:
  Comfortable collaborating across Product, Sales, and execs with the judgment to influence without authority
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• Client-Ready:
  Concise writer and confident presenter trusted in executive and client-facing contexts
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• (Desirable) Prior experience marketing horizontal or vertical AI platforms, dev‑tool ecosystems, or complex APIs
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• (Desirable) Background in AI or regulated industries (Legal Tech, Fin Tech, Insur Tech)
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• (Desirable) Prior experience working in consulting, investment banking, or other fast paced environments
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• (Desirable) Exposure to solution consulting or enterprise architecture
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• (Desirable) Demonstrated success using AI in your day-to-day workflow

• As Sr Product Marketing Manager, Platform, you will own the narrative for Norm Ai’s underlying platform: its primitives, capabilities, and extensible components
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• You will work hand‑in‑hand with Engineering and Product to translate technical capabilities into frameworks the entire company and our Fortune 500 clients can grasp
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• In parallel, you’ll partner with closely with GTM teams to package bespoke, high‑value solutions that showcase Norm Ai’s breadth and power
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• This role is for someone who has a deep understanding of AI and enterprise software and the ability to use that understanding to package and clearly communicate our platform narrative to enterprise clients
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• Refine Product Messaging & Positioning:
  Develop and maintain a unified platform narrative that defines how the Norm Platform works and why it matters
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• Drive Launches & Adoption:
  Shape and execute go‑to‑market plans for new platform capabilities, APIs, and more, and align internal and external comms around clear success metrics
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• Enterprise Solution Packaging:
  Collaborate with GTM and Sales to assemble platform capabilities into tailored solutions for Fortune 500 prospects and create deal‑winning collateral
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• Enablement &
  
  Education:
  
  Build internal playbooks, reference architectures, and training sessions that help GTM teams articulate platform differentiation with confidence
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• Market & Competitive Intelligence:
  Track AI‑platform trends, competitor strategies, and enterprise buyer needs; update positioning frameworks and battle cards accordingly
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• Narrative & Campaigns:
  Collaborate with Brand and Demand Gen on high‑signal market moments, reports, webinars, conference storylines, that reinforce platform leadership
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• Solution Performance:
  Track adoption, revenue contribution, and customer feedback; recommend GTM and product tweaks to hit growth targets
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• What Success Looks Like - 30 days
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• You can clearly explain Norm’s platform primitives, architecture, and AI approach, including agents, legal engineering, and extensibility, and how they enable differentiated solutions across use cases
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• You develop a clear point of view on the platform narrative, identifying what is hard to understand today and how to simplify it without losing technical truth
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• You partner closely with Product and Engineering to translate near-term platform capabilities into clear external framing, aligning on what can be communicated, to whom, and why it matters
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• What Success Looks Like - 60 days
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• Establish a coherent platform narrative that Sales, Product, and Marketing use consistently to explain how Norm works and why it is different from generic AI platforms
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• Deliver platform-focused enablement and reference materials that help GTM teams confidently position Norm’s architecture, extensibility, and technical depth in enterprise conversations
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• Prepare and support the launch of a new or expanded platform capability, ensuring technical accuracy, narrative clarity, and alignment across internal and external communications