ECommerce Web Analyst

Location: New York

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Key Responsibilities Support cross-functional teams by extracting, analyzing, and validating Ecommerce data Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences

Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts

Design, develop, and maintain dashboards and recurring reporting

Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation

Leverage cross-platform data sources to evaluate site, campaign, and test performance

Ensure data accuracy and consistency across reporting outputs

Conduct diagnostic analyses to identify performance trends and opportunities

Contribute to ongoing improvements in analytics processes and reporting efficiency

Qualifications

Bachelor’s degree required2+ years of experience in digital or Ecommerce analytics and/or A/B testing

Strong analytical mindset with attention to detail

Proficiency in Google Analytics and Big Query (required)

Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms

Working knowledge of SQL (Big Query syntax preferred)
Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred

Basic understanding of statistics and test measurement methodologies

Ability to transform data into actionable insights that explain user behavior and on-site activity

Strong communication skills and collaborative mindset

Core Competencies (All Employees)
Drive for Results – Delivers high-quality work and meets commitments

Customer Focus – Understands and supports internal and external customer needs

Creativity – Brings thoughtful ideas and problem-solving approaches

Interpersonal Savvy – Builds effective working relationships

Learning Agility – Eager to learn and adapt in a fast-paced environment

Perseverance – Demonstrates accountability and follow-through

Dealing with Ambiguity – Comfortable navigating evolving priorities

Equal Opportunity Statement Tapestry, Inc. is an equal opportunity and affirmative action employer committed to hiring and developing exceptional talent. All employment decisions are based on qualifications and business needs, without regard to any legally protected status.

Our Competencies for All Employees Courage :
Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity :
Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus :
Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers…