Digital Analyst

Overview

As a Digital Analyst, you will be responsible for extracting actionable insights from diverse data sources to fuel our digital growth. The Digital Analytics team plays a critical role in helping cross‑functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across online merchandising, web product management, and desktop and mobile shopping experience.

We use multiple business intelligence systems to support digital merchandising, homepage, and ecommerce operations teams. You will mine data, make conclusions on key performance indicators, and evolve high‑level strategic direction into actionable insights. Comfortable with ambiguity, you will manage ad‑hoc analysis requests, generate deep insights, communicate findings, and influence stakeholders and leadership.

• Utilize Adobe Analytics, SQL, and Tableau to create reports.
• Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies.
• Design and execute A/B and multivariate tests across digital channels, translating results into actionable insights.
• Build and maintain dashboards and reporting in Tableau to track performance and inform decision‑making.
• Support and oversee analytics implementation (tagging, event tracking, data quality) across platforms such as Adobe Launch, GA4/GTM.
• Partner cross‑functionally with Product, CRM, and Media teams to define measurement plans and optimize performance.
• Deliver accurate, insightful analysis to drive decision‑making throughout the organization.
• Conduct both planned and ad‑hoc analyses with partner teams.
• Collaborate with business, technology, and analytics partners to determine data needs and establish collection requirements.
• Generate insights from digital data and proactively communicate opportunities or issues.
• Continuously recommend optimization tactics that improve product performance.
• Perform proactive analysis and solve business problems that partners may not recognize.
• Identify areas of opportunity for data improvement and drive implementation of those improvements.
• Apply statistical rigor to solidify findings and explain concepts to non‑experts.
• Seek additional information to round out analyses and confirm assumptions.

• Stellar SQL and MS Excel skills.
• 2+ years of digital analytics experience.
• Adobe Analytics experience preferred.
• Ability to derive actionable insights from data and guide decision‑making.
• Understanding of digital and ecommerce terminology.
• Knowledge of statistical testing methodologies.
• Bachelor’s degree in an analytical/quantitative field (e.g., statistics, economics, mathematics, marketing analytics, finance, engineering).

We offer a competitive benefits package including medical/dental/vision coverage, term life insurance, paid vacation/holidays, a 401(k) savings plan with company match, and an associate discount on JCPenney merchandise.

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, our product assortment meets customers’ everyday needs and helps them commemorate special occasions with style, quality, and value. We offer a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provide personal services. The company serves customers worldwide from  and more than 650 stores in the U.S. and Puerto Rico.

In 2022, we celebrated 120 years as an iconic American brand.

USD $70,000.00 – USD $ /Yr.