Social Growth Lead · NYC equity GTM Office - NYC equity

Overview

is looking for someone obsessed with content, distribution, and figuring out what actually spreads. If you spend your free time deep in Tik Tok, X, or You Tube, have strong instincts for what makes people stop scrolling, and naturally think in hooks and formats, this role is for you.

This role is based in New York City, with an in-office preference and flexibility for hybrid work. You’ll work closely with founders and growth, and have real ownership over how  shows up on the internet.

• Run and grow ’s social accounts across X, Tik Tok, Instagram, You Tube, and Linked In
• Create and ship short-form content consistently, turning product, ideas, and moments into posts
• Build and manage a network of UGC creators, including sourcing, onboarding, briefing, and feedback
• Develop and iterate on content formats based on what actually performs
• Track performance across platforms and double down on what drives views, engagement, and signups
• Experiment with new formats, trends, and distribution strategies
• Stay close to how platforms, algorithms, and creator behavior are shifting
• Turn social into a measurable growth channel, not just a brand surface

• Strong instincts for hooks, formats, and internet-native storytelling
• Comfortable being both the person creating content and the person directing others
• Organized and self‑directed; can manage multiple creators and content streams without hand‑holding
• Comfortable with data; can look at performance and decide what to do next
• Familiarity with Tik Tok, X, Instagram, and You Tube from a content or growth perspective
• You care about what spreads, not just what looks good
• Use AI tools in your workflow and look for ways to move faster
• You’ve made things on the internet and understand what performs and why

$100k–$140k base + performance bonus + equity. High ownership, minimal approval layers. Working hours flexible with no standups, daily micromanagement, or unnecessary calls. 30 paid out‑of‑office days per year.

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