Sr. Product Designer Product & Solutions

Every business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch.

Baselayer is the identity layer for institutions across the United States — the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates.

We've built something that gets 98% in under two years.

Today we're trusted by over 20% of financial institutions in America — including FIS, Rho, Socure and leading loan infrastructure providers. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale.

Trust is the substrate of every financial transaction. We're rebuilding it.

We're solving real-time entity resolution at a scale no one else has cracked — fusing dozens of data sources into a single business identity graph and resolving any entity in milliseconds. It's a graph AI problem, a retrieval problem, and a fraud-modeling problem stacked on top of each other. The technical depth is real.

You'd be joining a small team where the data moat is defensible, the research problems are open, and the infrastructure you build becomes load-bearing for businesses. Ownership is real. Velocity is real. There's no layer of process between an idea and shipping it.

We're at an inflection point — the graph is built, the match rates speak for themselves, and the hardest problems are still ahead: graph embeddings, fraud propagation models across the business network, real-time traversal at sub-100ms latency, and expanding the identity layer beyond finance into every platform that needs to trust a business.

If you want to work on something foundational — the kind of infrastructure that gets built once, and everything else runs on top of — this is it.

As Baselayer’s Sr. Product Designer, you’ll help shape the design systems that power our fintech platform. Working closely with our Lead Designer, you’ll gain hands‑on experience across system design, product development, and cross‑functional collaboration — building the foundations that ensure consistency, usability, and scalability as we grow.

• Own product design end‑to‑end — from understanding the problem through research and stakeholder input, to shipping polished UI
• Design screens, flows, and interactions for Baselayer's platform using our established design system and component library
• Translate complex KYB, risk, and compliance workflows into clear, usable interfaces
• Collaborate closely with engineering to ensure designs are feasible, consistent, and ready for handoff
• Use AI tools alongside Figma to move faster on explorations, prototypes, and design‑to‑code workflows
• Identify and flag UX inconsistencies across the product; contribute improvements to our design system
• Participate in user research and usability testing to validate design decisions

• 3+ years of experience in UX/UI or digital product design (internship, freelance, or entry‑level roles welcome)
• Strong working knowledge of Figma (Auto Layout, variants, components, tokens)
• Detail‑oriented and organized — you maintain consistency across files, states, and use cases
• Comfortable taking direction, iterating quickly, and incorporating feedback
• A proactive communicator who collaborates well with product, design, and engineering
• Interest in learning design systems and scaling visual languages

You’re obsessed with clean systems and thoughtful design. You love turning patterns, components, and tokens into tools that make products shine. You’re comfortable in Figma, curious about how design and code meet, and eager to learn how great design systems scale. You care about the details, move fast to get…