Manager, Audiences & Segmentation

Location:

New York, New York, United States

Travel Required:

up to 10% of time

Hybrid work environment.

In this role the Audience & Segmentation Manager drives superior business outcomes by elevating targeting precision and maximizing advertising impact. This role is responsible for the end-to-end design and activation of audience strategies across the Colgate brand portfolio and Colgate OC Professionals.

• Develop, maintain, and refresh frameworks and methodologies for precision audience targeting in media across North America and Colgate Oral Pharmaceuticals (COP).
• Drive optimization across all digital channels, including Programmatic (Display, OLV, CTV), Social, Omni and Search.
• Work closely with agency counterparts to strategize, create, activate and measure all audiences in media.
• Partner with internal Insights, Analytics and Brand teams to translate business goals into high-growth audience opportunities.
• Collaborate with agency partners and CP MME team to activate and scale audience tests, ensuring impactful learnings are incorporated in larger audience planning and data strategy processes.
• Liaise with the Global Digital Organization, IT, and Data Governance functions to ensure North America adopts emerging marketing technologies.
• Identify and communicate high-level recommendations related to audience and channel performance to influence future spend and strategy.

• Bachelor’s Degree in data science, statistics, econometrics, or consumer science.
• At least 5 years of full-time experience in digital marketing and analytics.

• Experience working with data platforms to build, model, activate and optimize addressable audiences across channels and partners.
• Experience and knowledge of sophisticated statistical models and methods and statistical design of experiments.
• Experience measuring, mining and generating insights from digital customer engagement data within all digital channels, including website, paid media and social media data sets.
• Experience creating a single view of the customer across all digital customer engagement channels and impression history.
• Optimization approach and expertise in channel digital media optimization as precision audience targeting models.

Salary Range $ - $ USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long‑term incentives for Executive‑level roles.

Benefits: comprehensive medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).

Paid sick leave is adjusted based on role and location in accordance with local laws.

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging.

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.