Director, Product Management

The Opportunity

the Skimm, a part of Everyday Health Consumer, is hiring a Director, Product Management. This role sits at the center of the Skimm’s biggest opportunity: transforming a highly trusted brand and massive audience into deeper, more personalized engagement — and ultimately, sustainable business value. You’ll be the connective tissue across the product ecosystem and the champion of making every user interaction feel intentional, valuable, and unmistakably Skimm.

We’re looking for a strategic, user-obsessed Product Manager to own the end-to-end customer journey across all Skimm surfaces: newsletters, website, and the app. Your mission: build a seamless, connected experience that moves millions of millennial women from first touch to habit-forming engagement, and turns that engagement into measurable revenue growth, stronger retention, and long-term business value.

This is a full-time position reporting to the Head of Product, with close collaboration across Marketing, Lifecycle Optimization, Design, Engineering, and Content teams. This role is hybrid with the successful candidate working out of the NYC office 1-2 days per week at the direction of the manager.

• Identifies the real customer problems we need to solve — and turns them into opportunities that drive audience and revenue growth.
• Mapswhat should happen at every step of the user journey to help people progress with clarity and confidence.
• Pinpointswhere our surfaces (email, site, app) need improvements to reduce friction and unlock engagement.
• Shipsthe right solutions — quickly — by deciding what to build, refine, or retire in service of aggressive performance and business goals.
• Definesand owns how we measure success through user behavior, product usage, conversion, and retention — and holds teams accountable to delivering meaningful outcomes.
• Ultimately you will drive how users discover value, deepen their relationship with the brand and content, and ultimately convert into loyal and engaged users. If you love driving engagement, crafting smarter triggers, and turning insights into features that drive real behavior change, you’ll thrive here.

• Own the customer journey from first impression to long-term loyalty
• Define, optimize, and continuously evolve the user flow across newsletters, web, and the app.
• Build a cohesive strategy that accelerates activation, engagement, and retention
• Ownour short and long term product roadmaps for our portfolio of products and services and the systems which drive those experiences
• Ensurecontinued audience-facing improvements, compliance, and security across our suite of products wrapped in an experience that continuously delights consumers and contributes to the growth of the organization
• Managestakeholder communications. Set and continually manage expectations.
• Understand and identify the best partners in our space and work with cross-functional teams to connect our vision with those partners
• Authoruse-cases and user stories and build shared understanding
• Provide clear vision and scope documentation, use cases, workflows, wireframes, design requirements, and other materials needed to support product creation and refinement
• Drive cross-surface product experiences
• Partneracross the organization to connect disparate surfaces into one clear ecosystem
• Buildthe “glue” between surfaces — smarter content discovery, personalized triggers, cross-promotions, onboarding, and lifecycle nudges
• Lead experimentation & insights
• Develop and run a roadmap that is driven by qual and quant insights
• Diginto data and user signals to identify friction points and breakthrough opportunities
• Championa culture of learning, constant iteration, and clarity around what moves the funnel
• Shape how Skimm shows differentiated value
• Clarify and elevate our paid value proposition within the broader Skimm universe
• Partner with the content team to drive upgrades, return visits, and habit-forming moments
• Build for scale
• Createframeworks, systems, and repeatable playbooks the whole org can use
• Managecross-functional alignment so teams are rowing in the same direction

• 6–12+years of product experience, ideally…