CRM Strategist

We're America's #1 online nursery. We pioneered the concept of farm-to-yard plants & made it possible to grow happier, healthier, and more accessible plants than the garden center or big box store. What sets us apart? We’re as close to the farm as it gets. Our plants are sourced from the best growers across the country, cared for by our in-house Plant Experts.

A taste of our scale and reach:

2+ million customers and growing

25,000+ trees shipped a day

We are looking for someone who is passionate about driving sustainable growth and helping millions of customers find the perfect plants for their outdoor spaces. You ll join a high-performing, data-driven marketing team focused on customer acquisition and retention. We value innovation, collaboration, and a customer-first mindset. As part of the retention pod, you ll work closely with the Director of Retention and cross-functional partners to build lifelong relationships with our customers.

We consider ourselves growth innovators, with diverse backgrounds from top consumer brands. Our mandate is to move beyond transactional marketing and build the systems, programs, and experiences that maximize the lifetime value (LTV) of our community. We value strategic innovators who use data, creativity, and technology to deepen customer engagement and advocacy.

We’re hiring for trajectory and strategic impact. This role is the essential bridge between data, technology, and customer value creation. You will start as the steward of our automated communications engine, but your core mission is to evolve that engine into a dynamic, learning system that proactively nurtures customer equity.

You will not just execute campaigns; you will instrument, analyze, and optimize the entire customer journey to identify key drivers of LTV. You are the person who sees a repetitive task and designs an intelligent system, freeing up capacity to tackle complex problems like predictive churn, segment-specific value journeys, and personalized engagement models. This role is designed to grow from operational excellence into channel strategy and customer lifecycle ownership.

• Your core mission is to ensure no customer is left on autopilot. You will work alongside the Director of Retention to leverage our marketing stack and customer data to build intelligent, responsive, and value-driven touchpoints that make every customer feel uniquely understood, leading to greater loyalty, higher repeat purchase rates, and increased customer lifetime value.
• Systems & Automation Architecture: Design, build, and maintain sophisticated automated workflows (email/SMS) that respond to customer behavior and lifecycle stage. Proactively identify and eliminate manual processes through automation (n8n, Zapier, platform-native tools), focusing the team’s energy on high-value strategic work.
• Data-Informed Journey Orchestration: Move beyond batch-and-blast. Use customer data (purchase history, engagement, preferences) to build dynamic segments and personalized journey paths. Your goal is to deliver the right message, at the right time, to maximize perceived value and next-order probability.
• Performance Stewardship & LTV Optimization: Work alongside the Director to own the daily performance dashboard for retention channels. Don’t just report opens and clicks—analyze how campaign interactions correlate with customer health scores, repeat purchase rates, and aggregate LTV. Propose and execute contingency plans to defend and grow retention revenue.
• Strategic Testing & Learning Plan Support: Partner with cross-functional teams to design rigorous A/B tests. Impact and downstream metrics like customer retention rate, order frequency and average order value matter beyond raw metrics, and you ensure tests are built to learn what truly moves the LTV needle.
• Cross-Functional Value Alignment: Act as a liaison between Creative, Merchandising, and Marketing. Consider every campaign launch’s impact on broader business goals (e.g., promoting high-LTV plant categories, supporting seasonal retention plays).
• Insight Synthesis & Strategic Input: Conduct post-campaign analysis that asks,…