Marketing Director

About Codata

Codata is the AI-native backend platform built for the vibe coding era.

Builders describe their product in plain English. Codata connects to their agent and gives it everything it needs to ship: live APIs, hosted data infrastructure, storage, auth, and deployment.

When the product changes, they describe the change. Everything keeps up.

Describe it. It's ready. Keep building.

This is the first marketing hire in the US. You report to the COO and work directly with the founding team on positioning, narrative, launches, community, and growth.

The ideal candidate is both a builder and a marketer.

You build with AI. You understand the audience because you are the audience.

Your north star this quarter: engaged users who build something real with Codata and refer someone else.

Define how Codata is understood, adopted, and shared across the US developer ecosystem.

Write sharp, specific messaging that explains why AI-native applications need a different backend.

Run the founder's Linked In and build-in-public presence.

Create posts, demos, user stories, launch assets, and technical explainers developers actually share.

Own distribution across Reddit, Git Hub, HN, Product Hunt, and developer communities.

Build early-access groups, beta cohorts, and developer communities around Codata.

Turn users into advocates.

Lead launches across developer channels and AI ecosystems.

Build relationships with AI coding agents, deployment platforms, and adjacent developer tools.

Translate technical capabilities into language that builders immediately understand.

Own messaging across the website, decks, launches, campaigns, and product surfaces.

The primary audience is vibe coders and AI builders, not enterprise buyers.

The work is hands-on and tightly connected to the product.

The role helps define a new category rather than a market within an existing one.

You work directly with the founding team. No layers. No bureaucracy.

Proven experience and deep understanding of building with AI.

Proven track record in category creation from an early stage.

Experience building, growing, or marketing to developer communities.

Background in developer tools, infrastructure, AI platforms, or highly technical SaaS.

Strong writing skills. Short sentences. Specific claims. No corporate language.

NYC or Bay Area.

Experience marketing infrastructure, data platforms, or AI tools.

Experience launching technical products into US developer ecosystems.

Strong network within developer, AI, startup, or open-source communities.

Experience producing demo clips, build-in-public content, and technical explainers.

100 engaged beta users who built something real with codata.io.

Founder visibility that drives product usage, not vanity metrics.

An active community of builders sharing projects and inviting others.

codata.io becoming a recognized reference in conversations about AI-native backends and vibe coding infrastructure.

At least one meaningful ecosystem partnership live.

Tell us what you've built or are building right now.

Tell us one piece of copy you're proud of and why it worked.

Tell us which Codata pain you've felt personally.