Manager, Media Analytics

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Come Roar With Us The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

We celebrate diversity, recognizing that our strength often arises from our differences. We strive to foster an environment and build a culture where every member of our team feels:
Seen, Heard, Valued, and Appreciated. We aim to help every employee meet their career goals while helping our clients achieve their business goals.

As Publicis Media’s most exciting new agency solution, Infinite Roar offers our employees the opportunity to have an immediate role in influencing our processes and approaches, shaping our solutions, and building the industry’s first solution built for high-growth, disruptive brands. Come roar with us!

The Manager, Media Analytics, DTAI will enhance our data-storytelling capability within the practice and play an integral role in providing tactical support and subject matter expertise in platform and performance measurement analytics, enhancing our capabilities and identifying growth opportunities for key client relationships. The Manager will drive data-led measurement strategies on behalf of clients, while partnering closely with portfolio leaders, including Strategy, Planning, Activation, Operations, Audience and AdOps teams, to implement and monitor tactics across multi-channel activations.

The Manager will bring a combination of sophisticated data management experience and business acumen, balancing a goal-oriented mindset with a robust cross-channel capability to get tactical and into the weeds with platform partners. They will also leverage their client, relationship and project management experience, along with their passion for experimentation, to deliver proactive outcomes. In this role, the Manager will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders.

They will also generate insights based on media and marketing performance data to align with daily, weekly, monthly and quarterly goals, while bridging inputs from first-party and third-party data vendors and publishers to client-ready outputs, maximizing growth opportunity against business objectives, above and beyond status-quo.

Requiring high levels of collaboration, the Manager will also provide clients & internal stakeholders with a holistic understanding of their customer’s media consumption patterns, ensuring campaigns are performing at or above benchmarks using statistical reasoning. The Manager will operate with genuine curiosity and demonstrate a natural desire to dive deep in the numbers to discover context, create analytics driven insights, while bringing a solution-oriented mindset to seize opportunities.

This requires the Manager to bring a willingness to “have an opinion,” backed up by insight and analytics and the confidence to influence key stakeholders in meetings.

• Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance
• Understand how platform/data technologies work and offer the ability…